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National tourism agency VisitBritain launched a new multi-million-pound global campaign to drive inbound tourism, as Britain gears up for a year of landmark events. The £10 million international GREAT Britain marketing campaign ‘Welcome to Another Side of Britain’ was formally launched by The Rt Hon Nadine Dorries MP, Secretary of State for Digital, Culture, Media and Sport (DCMS) at a VisitBritain reception on 9 February in Dubai, UAE. The event, hosted by Dame Judith Macgregor, chair of the British Tourist Authority and Tricia Warwick, VisitBritain Director for Asia Pacific, Middle East and Africa (APMEA), was in support of the wider programme for UK National Day at Expo Dubai. Also in attendance was the British Ambassador to the UAE Patrick Moody, the Leader of Birmingham City Council Councillor Ian Ward, as well as top tourism industry and travel trade executives from India, the GCC, the West Midlands in England and international media. VisitBritain’s ‘Welcome to Another Side of Britain’ campaign is putting the spotlight on Britain’s cities, hit hard by the absence of international visitors, as well as on messages of welcome and reassurance. It is also capturing the major events this year, set to be global tourism draws, including HM The Queen’s Platinum Jubilee, the Birmingham 2022 Commonwealth Games and ‘Unboxed,’ the UK-wide celebration of creativity, to drive tourism to Britain. UK Secretary of State for Digital, Culture, Media and Sport Nadine Dorries said: “This brilliant campaign will highlight the best of the UK to the world and show that we are open and ready to welcome back international visitors.” “2022 is a fantastic time to visit thanks to major events including Her Majesty The Queen’s Platinum Jubilee, the Birmingham …

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