Tag Archives: Global alliance

Bahi Ajman Palace Hotel solidified a strategic partnership with Alleem Group designating Bahi Ajman Palace Hotel as the official hospitality partner for Alleem Group’s upcoming initiatives, marking a milestone in cross-sector collaboration. The strategic alliance aims to enhance brand visibility, unlock mutual growth and create synergies through joint promotional efforts and high-profile event hosting. As part of the agreement, Bahi Ajman Palace Hotel will be the preferred venue for Alleem Group’s corporate events, conferences, product launches, and CSR-driven gatherings including their Annual Sustainability Summit, while the company will promote the hotel’s services and offers across its network. The collaboration amplifies joint marketing efforts across digital platforms, print media, and social channels, highlighting curated hospitality packages for Alleem Group’s clients and Bahi Ajman Palace Hotel’s guests. The collaboration aligned with UAE’s Vision 2030, such as heritage preservation workshops and eco-friendly event practices, reinforcing both entities’ commitment to sustainability. Leveraging Alleem Group’s regional and international showcase Bahi Ajman Palace Hotel’s premium offerings to a global audience. Iftikhar Hamdani, Area General Manager of Bahi Ajman Palace Hotel, emphasized the partnership’s strategic value – “This collaboration is a catalyst for elevating Ajman’s hospitality sector. By hosting Alleem Group’s events, we anticipate a 10% increase in corporate bookings while delivering immersive experiences that reflect our Emirati heritage. Partnerships like this are pivotal to positioning Ajman as a hub for cultural and business tourism.” Dr. Rashid Alleem, Founder & Chairman at Alleem Group, added: “Bahi Ajman Palace Hotel’s iconic waterfront location and dedication to excellence align perfectly with our ethos. This partnership enables us to offer stakeholders a unique blend of innovation and tradition, whether through international conferences or community initiatives we will launching later this …

Global Hotel Alliance (GHA)  to include luxury serviced apartments in London, Edinburgh and Dubai with Cheval Collection. Once integrated later this year, Cheval Collection will offer the 26 million members of GHA DISCOVERY benefits such as member rates and room upgrades along with the ability to earn and spend DISCOVERY Dollars (D$) – a transparent rewards currency that is spent like cash. Each Cheval Collection residence brings a unique personality, offering apartments for any length of stay, from brief business trips to extended holidays. Cheval Collection opened its first property in 1981, in Knightsbridge, London and currently owns and operates a portfolio of more than 800 apartments across nine locations in central London, three in Edinburgh and one in Dubai, all of which are well appointed within key neighbourhoods. With an ambitious pipeline for future growth, Cheval Collection remains dedicated to providing its guests with superior service at all its destinations worldwide. “We are thrilled to announce the addition of Cheval Collection to our alliance, marking our first venture into serviced apartments. Travellers are seeking larger accommodation options and now they can enjoy recognition and rewards across a greater selection of properties and destinations, including Edinburgh which we are excited to add”, said Chris Hartley, CEO of GHA. Mohammed Alawadhi, Managing Director of Cheval Collection adds “Guests increasingly expect a loyalty programme as part of their stay and, as we expand around the world, Global Hotel Alliance offers the potential to raise our profile, while also gaining valued guest feedback. GHA DISCOVERY is the only loyalty scheme run by hotels, for hotels, encouraging direct bookings as well as providing additional marketing support and access to new markets. Our goal is to …