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Emaar Hospitality Group has partnered with Global Hospitality Services (GHS) to expand its brand reach and customer base in the key strategic markets such as the Americas, the United Kingdom and other parts of Europe, India and China. Global Hospitality Services will showcase Emaar Hospitality Group to the leisure and corporate segments in these key markets, underlining its service standards and innovative lifestyle products. Emaar Hospitality Group has been the leading provider of innovative lifestyle travel products, through its three hotel brands – Address Hotels + Resorts; Vida Hotels and Resorts; and Rove Hotels. Linda Bekoe, VP of Global Sales at GHS supported this as she commented, “At GHS, we utilise the power of collaboration and collective capability to open doors and give a global voice to our hoteliers. We are proud to work alongside Emaar Hospitality Group and assist its brands to further penetrate the market on a global level.”

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