Tag Archives: GHA

UAE-headquartered Global Hotel Alliance (GHA) started its 20th anniversary year on a high note, reporting robust Q1 results across all key performance indicators. Exceeding expectations, total hotel revenues for Q1 2024 jumped to US$649 million, up 17% compared to Q1 2023, while total room nights picked up 20% and the Average Daily Rate (ADR) across its portfolio of 800 hotels nudged up 2%. The GHA DISCOVERY loyalty programme continued to grow in popularity, with new enrolments increasing 28% in the first three months of 2024 compared to the same period in 2023. At the same time, redemptions of the programme’s rewards currency, DISCOVERY Dollars (D$), rocketed 109% year-on-year, led by members based in Spain, Singapore and China respectively. Further underlining the success, the total cross-brand revenue, driven by members staying in a different brand to where they enrolled, increased 32% to $86.2 million in Q1, with hotel brands benefiting the most including Anantara, Kempinski, Pan Pacific and PARKROYAL. Since launching just over two years ago, D$206 million have been issued to GHA DISCOVERY members, and with D$1 equal to US$1, which has created a stimulus for travel within the alliance, and has helped drive more direct bookings for hotels, which are up 40% on GHA channels over 2023. Nearly two-thirds of those direct bookings are now made on the GHA DISCOVERY app. Q1 2024 also demonstrated some key market and member trends: International stays made by the 26 million GHA DISCOVERY loyalty programme members dominate: 68% of hotel room revenues were generated by international stays, led by properties in the Maldives (99% of revenue from international stays), Thailand (94%) and Hong Kong (86%). US and UK members highly influential: 72% …

UAE-headquartered Global Hotel Alliance reported record 2023 results, with every key performance metric hitting an all-time high. Repeat stay revenue surpassed the billion-dollar mark for the first time, increasing 60% year-on-year to US$1.4 billion, while hotel cross-brand revenue jumped 71% to $289 million, demonstrating GHA DISCOVERY’s successful loyalty model, which incentivizes members to enjoy the programme’s benefits, including earning and spending their DISCOVERY Dollars (D$) rewards currency, across its 40 member brands. Total room revenue of the GHA DISCOVERY loyalty programme, shared by all brands and their collective 800 hotels, reached US$2.3 billion, surpassing 2022 by more than US$1 billion. This reflects the growth and engagement of the loyalty member base, which crossed the 25 million mark in 2023 and achieved 2.7 million new member enrolments for the year compared to 1.6 million in 2022. With more members understanding the value of D$ (D$1 equal to US$1) – as easy to redeem as cash toward the bill at checkout – D$ redemptions more than doubled year over year. Redemption spiked during key 2023 holiday periods, with December seeing the highest redemption rate since the rewards currency was launched two years ago. “Our record 2023 results reflect how our customers have embraced the GHA DISCOVERY programme and its new rewards currency, which offers incredible value and choice to members” said GHA CEO Chris Hartley. “With more upscale and luxury hotels and brands continuing to join GHA amid record revenues in 2023, we embark on our 20th anniversary celebrations this year in great shape and primed for further growth.” Key booking preferences of GHA DISCOVERY members in 2023: International travel dominates International stays contributed 60% of all revenue in 2023, with countries …

Global Hotel Alliance (GHA) entered a landmark partnership with Regent Seven Seas Cruises. This exclusive agreement marks the first time a cruise line has partnered with GHA, bringing together two leading luxury brands in the travel sector. GHA DISCOVERY members, who have access to 800 hotels, resorts and palaces operated by 40 hotel brands in 100 countries, are rewarded with the program’s innovative rewards currency, DISCOVERY Dollars (D$1 equal to US$1). Through this exclusive partnership, the program’s 24 million members will now enjoy the additional benefit of earning D$ by reserving a voyage with Regent and will be able to redeem those benefits in any GHA hotel, resort and palace. GHA DISCOVERY members who reserve a Regent cruise will also be fast-tracked to GHA DISCOVERY Titanium status, which provides a number of benefits at GHA hotels and resorts worldwide. In addition, GHA members will receive a special welcome gift of champagne and chocolates to be enjoyed once on board their reserved voyage. “We are the perfect match, with Regent Seven Seas Cruises being the world’s leading luxury cruise line, offering itineraries that connect key cities across the globe, and GHA DISCOVERY uniting the world’s largest collection of luxury hotel brands, with some of the best hotels in the world in those same destinations,” said GHA CEO Chris Hartley. “This strategic partnership will expand our reach, provide more choice and rich new benefits to our customers; and for GHA, it will drive significant enrolments notably from key markets such as the U.S., generating incremental revenue to our hotel brands.” “We are delighted to partner with GHA to bring Regent Seven Seas Cruises’ unrivaled luxury experiences to even more discerning guests around …