Tag Archives: German National Tourist Office

With Germany as a prime destination for GCC tourists, the German National Tourist Office (GNTO) is set to further captivate the Gulf region with its compelling roadshow. From October 29 to November 2, the GNTO, along with nine esteemed partners, will embark on a journey across major Gulf cities, including Jeddah, Riyadh, Kuwait City, Doha, and Abu Dhabi, strengthening ties, and sharing insights with local tourism professionals and media partners. Yamina Sofo, Director Marketing & Sales Office Gulf Countries at the German National Tourist Office (GNTO), elaborated on the roadshow’s goals: “Our aim is not only to introduce Germany to the local travel trade, but also to diversify our campaign offerings and share valuable knowledge with market experts.” Ongoing campaigns such as Simply Feel Good, Historic.Modern.Germany, and Embrace German Nature will take centre stage on the roadshow, aligning their various unique offerings with the Gulf market’s desires. Key stakeholders will convey essential messages to the audience. Participating in the roadshow are two prominent local tourism offices: visitBerlin and the Munich Tourist Office, spotlighting among other things next summer’s UEFA European Championship and the growing recognition as a medical tourism capital. Outletcity Metzingen, Europe’s largest retail outlet and renowned for hosting 170 premium and luxury brands, will make significant announcements at the roadshow. The recently inaugurated Eventspace in the historic BOSS factory building will also be unveiled, adding to the excitement. Under the theme “Luxury Reinterpreted for You”, the Hommage Luxury Hotels Collections will present its properties tailored for GCC guests. Steigenberger Hotels offer a diverse range of stays – from historic residences to serene retreats – and will showcase their rich heritage and modern amenities. The Meiser Design Hotel meanwhile …

The German National Tourist Office-Gulf countries (GNTO) hosted a B2B travel trade networking lunch in the Kingdom of Bahrain in partnership with Lufthansa Airlines. The aim of GNTO’s series of B2B events is to promote Germany as a year-round travel destination and to highlight the latest tourism attractions for the year 2020. The event was attended by the German Ambassador to the Kingdom of Bahrain His Excellency Kai Boeckmann together with selected Bahraini travel trade professionals, key opinion leaders, and media. His Excellency Kai Boeckmann said, “Diversity is a key element that Germany offers and I’m delighted to invite Bahraini tourists to visit my homeland to enjoy a memorable visit.” Mark Pey, General Manager Sales, Saudi Arabia, Bahrain & Yemen, Lufthansa Group said, “Today’s networking event has been one of huge importance to us, year on year we’re seeing an increase in Bahraini nationals visiting Germany and choosing Lufthansa as their airline of choice. Lufthansa first started operating to Germany from Bahrain on April 2, 1985, and is proud to continue connecting the countries by offering customers premium products and services.” Nicole Zaspel, Sales & Marketing Manager for the Gulf countries at GNTO, an affiliate of the German National Tourist Board (GNTB) shared, “The GCC market, is the third-largest non-European source market behind China and the United States and is very important to us. We’ve seen incredible growth with 1.8 million overnight stays by GCC nationals in 2018 compared to 7,70,000 overnight stays in 2009, which demonstrates that the annual number of overnight stays has grown by 130% over the past decade.”

The German National Tourist Office (GNTO) kicked off its annual worldwide marketing campaign ‘German Summer Cities’ with a successful brand activation event at City Walk Mall in Dubai, together with the campaign’s premium partner Lufthansa Group as well as UAE-based Al Rais Travel. In an objective to woo the Gulf travelling community to choose Germany as their preferred destination, visitors were offered a great mix of engaging activities such as VR installations, travel information through promotional staff and special promotional packages by Al Rais Travel as well as Lufthansa. The three-day event was designed to capture the essence and unique atmosphere of the many great German cities. The multi-channel ‘German Summer Cities’ campaign which is being rolled out throughout the GNTB’s 31 offices around the world includes comprehensive digital marketing, pop-up event scheme in 14 key source markets and a wide range of PR activities. The GCC is one of the Top 15 source markets for Germany and the third largest non-European source market, after China and USA. In 2016, Germany ranked top among GCC travellers, even ahead of UK, Turkey and France. According to German Federal Statistical Office, there were 87.7 million international overnight stays recorded in accommodation establishments with at least 10 beds in 2018. For the ninth consecutive year, the number of visitors to Germany in 2018 reached record levels, showing a 5 per cent increase overall to 2017.