The German National Tourist Office in Dubai, together with its partners Emirates, Münich Tourism and Steigenberger Hotel Business Bay, brings some of German cuisine’s delicious flavours at Steigenberger Brothaus Bakery – Bistro in Dubai to inspire guests to visit Germany. Sigrid de Mazieres, Director — Marketing and Sales Office Gulf Countries, German National Tourist Office Gulf Countries stressed the importance of the GCC as being the third-largest non-European feeder market for Germany. She reiterated that the number of travellers to GCC from 2009 has been increasing year on year and in 2017, it witnessed 4.5 per cent increase. Annually, the theme to attract international tourists changes in the sector. This year is about the culinary journey which is quite interesting for the visitors from the region as food and shopping are two main areas that they focus while travelling to Germany. Shaz Peshimam, Emirates Senior Manager for Dubai and the Northern Emirates addressed the audience and stated that the new visa-free facility to all the UAE nationals has made a great impact for their flights as earlier it was seasonal. Emirates has been serving Germany for the past 31 years and they fly to four main areas — Frankfurt, Düsseldorf , Munich and Hamburg with 70 weekly flights.
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