Tag Archives: Georgia

The search pattern on Wego reveals growing interest in destinations that offer both cultural exploration and thrilling experiences by Kuwaiti travellers. Tbilisi, Georgia continues to attract travellers from Kuwait seeking a balance between cultural discovery and outdoor exploration. The city’s historic old town, sulphur baths and rich culinary traditions are complemented by easy access to mountain landscapes and nature escapes just beyond the capital, making it an ideal year-end destination. Wego data shows a sustained rise in interest in Tbilisi, with searches from Kuwait up 10.02 per cent year-on-year, driven by its cool winter climate and ability to combine urban culture with scenic adventures. Next city is Baku, Azerbaijan – the city’s UNESCO-listed ‘Old City’, contemporary architecture and rich culinary scene are complemented by easy access to surrounding landscapes, including coastal areas along the Caspian Sea and natural sites just beyond the capital. Wego search insights show a significant surge in interest for trips to Baku, with YoY searches up by 60.88 per cent. Wego experts noted that Kuwaiti travellers are increasingly drawn to Baku as a year-end destination, thanks to its festive winter atmosphere and easy access to winter sports and outdoor adventures. In third place is Casablanca, Morocco stands out to travellers from Kuwait seeking a culturally rich year-end escape paired with opportunities for exploration. Wego saw a 6.89 per cent year-on-year increase for New Year trip searches to Casablanca. Visitors can enjoy the architectural grandeur of the Hassan II Mosque, vibrant markets, coastal promenades and Morocco’s renowned culinary scene in the city. Amman, Jordan remains a strong choice for Kuwaiti travellers seeking cultural depth alongside outdoor exploration. The city’s historic sites, vibrant food scene and traditional markets …

The Georgian National Tourism Administration (GNTA) announced a focused strategy to deepen its engagement with the broader Gulf Cooperation Council (GCC) B2B tourism sector. This initiative is aimed at positioning Georgia as a premier, high-value partner for Meetings, Incentives, Conferences, and Exhibitions (MICE) operators, travel agencies, and investors, capitalizing on the nation’s rapid tourism growth and strategic development plans to create significant new partnership opportunities. “We are building a foundation for long-term growth by forging strategic alliances with the GCC travel trade and investors to jointly develop high-quality, innovative tourism products that cater to the evolving demand for authentic and immersive experiences. Georgia’s dynamic tourism landscape offers unprecedented opportunities for partnerships and collaborations as we continue to nurture the country’s growing reputation as a preferred international travel destination,” said Mrs. Maia Omiadze, Head of Administration at the GNTA. The GCC outbound travel market, projected to more than double to USD 158.8 billion by 2034, represents a pivotal growth segment. Georgia has successfully captured this demand, with arrivals from key GCC markets experiencing triple-digit growth in recent years. This aligns with the country’s broader tourism success, which saw over 2.9 million international visitors in H1 2025 and a record USD 826 million in Q1 revenue, contributing 7.2% to the national GDP. This proven demand presents lucrative opportunities for B2B collaboration in high-yield sectors. As a core component of this strategy, GNTA is launching a targeted promotional and educational campaign across the UAE, Saudi Arabia, and Kuwait throughout Q4 2025. The program includes destination webinars and in-person events, offering GCC tour operators, OTAs, and MICE agencies exclusive access to Georgian suppliers, in-depth market knowledge, and co-marketing frameworks.