According to the latest report by Wyndham Hotels and Resorts, 63% of Gen Z respondents in the UAE say they prefer accommodation that reflects the local culture, through design, food, or curated in-destination experiences. For this generation, travel is as much about understanding a place as it is about visiting it. They gravitate toward brands that feel rooted in the local community and hotels that reflect the identity of their surroundings. The research also indicates that Gen Z in the UAE are thinking beyond personal fulfilment. Environmental awareness is increasingly shaping their travel choices, with a growing preference for destinations and properties that align with their values. More than half (55%) of Gen Z respondents say they actively choose sustainable transport options, and over a third (36%) seek out eco-friendly hotels.
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