Tag Archives: Genesis

Genesis announced the renewal of its partnership with the third edition of the Saudi Games 2024. This reinforces its commitment to supporting Saudi Arabia’s vibrant sports culture. The official signing ceremony was held at Matal Al-Bujairi in Diriyah to announce the renewal of cooperation between the brand and the organizing committee of the Saudi Games, in order to achieve the goals of Saudi Vision 2030 in supporting sports excellence and building a vital and stimulating sports sector for youth. Following the impressive success of the Genesis sponsorship of last year’s Saudi Games, this year it will also play a key role in this larger sporting event, which will take place from 3 October  to 17 October 2024, and will witness a distinctive presence for Genesis, providing a fleet of 250 luxury cars, in order to support the operational logistics of the event and ensure the smooth movement of participants, officials and VIPs between the host facilities. This is the largest multi-sport event held in Saudi Arabia, in which more than 9,000 athletes will compete in 52 different sports, and this partnership underscores the brand’s commitment to contribute with the Saudi Games in supporting the sports movement in the Kingdom. This edition is the largest national sporting event in Saudi Arabia, and as such, it will contribute to uncovering the talents of the elite athletes in Saudi Arabia in a variety of sports. It is expected to bring together thousands of participants from different regions, to compete with high sportsmanship and hearts eager to achieve excellence. Commenting on the partnership, Omar Al-Zubaidi, CEO of Genesis Middle East and Africa, said: “We are honored to continue our collaboration with the Saudi Games, …

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