Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Huawei Consumer Business Group (CBG) have signed an MoU to unite their efforts in positioning Dubai as the destination of choice for tourists from Middle East, Africa, and China. The MoU was signed by Issam Kazim, Chief Executive Officer, Dubai Corporation for Tourism and Commerce Marketing and Gene Jiao, President, Huawei CBG, Middle East & Africa to support the strategic tie-up between DTCM and Huawei CBG. Under the terms of the MoU, Huawei will work with Dubai Tourism to create awareness of Dubai’s local culture and heritage across Middle East, Africa and China. Huawei will share information, images, videos, events information, online booking/ order services of Dubai Tourism with travellers (tourists, businessmen, residents) to provide a seamless online experience in Dubai. Kazim said, “We are fully committed to raising consideration of Dubai as the destination of choice for global travellers and constantly seek exciting opportunities to reach new audiences. This MoU with Huawei will help us achieve that goal by increasing awareness of Dubai’s key selling points including local culture and heritage, gastronomy, retail, entertainment and adventure across Middle East, Africa, and China travellers.”
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