Tag Archives: Gen Z

Adyen published its 2025 Hospitality and Travel Report, showing a significant shift in how travellers plan and book their trips. Based on a global poll of 40,000 consumers across 27 countries, the report reveals that 68% of UAE travellers now use AI to book holidays – both domestic and international – increasing by 57% on last year’s figures. A key trend highlighted is the growing consumer demand for hospitality businesses to integrate product search and streamlined, frictionless payment solutions directly into their booking platforms. Yet while travellers rapidly adopt these new technologies, the hospitality industry faces significant infrastructure challenges. The report found that 67% of hospitality businesses in the UAE struggle with fragmented payment systems, where disconnected online and on-site processes create operational bottlenecks and complicate financial reconciliation. This gap between what consumers now expect and what businesses can currently deliver highlights a clear disconnect the industry needs to address. The generational breakdown reveals distinct patterns in how UAE travelers are embracing AI. Gen Z (77%) and Millennials (74%) remain the most frequent users of AI for vacation planning, but Gen X is quickly catching up, with 44% now using AI and a 60% year-on-year growth rate. Gen Z usage also saw a strong 58% increase. Even Boomers are getting on board – 18% of those surveyed said AI helped them plan trips more easily. One of the main reasons people are using AI for travel planning is that it gives quicker, more relevant suggestions. Many find social media too cluttered to be helpful – 81% of travelers say it’s filled with ads, sponsorships and influencer content. In comparison, 85% said AI helped them find travel ideas faster and made …

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