Tag Archives: GCC visitors

Thailand announces 28% increase of tourists from GCC

On opening day of Arabian Travel Market  Governor of Tourism Authority of Thailand Thapanee Kiatphaibool shared that 2023 witnessed an increase of 28% travellers from the GCC region. Speaking with TravelTV Middle East she reiterated, “In 2023, we welcomed approximately 868,000 visitors from the Middle East, a notable 28% increased from previous years. For 2024, we are projecting that this number will rise to over a million, as we continue to strengthen our marketing efforts and enhance the travel experience tailored to Middle Eastern tourists.” “The Tourism Authority of Thailand (TAT) is actively engaging with the Middle Eastern market through strategic partnerships, tailored promotional campaigns, and participation in regional travel exhibitions, including this ATM event. We are focused on cultural exchange programs and have initiated marketing efforts that highlight Thailand’s diverse attractions, specifically catering to Middle Eastern travel preferences, such as halal tourism initiatives. This year, TAT has launched our new communication concept, ‘Amazing Thailand: Your Stories Never End.’ This concept underscores our commitment to creating unforgettable experiences for every traveler visiting Thailand. Our goal is to instill lasting memories and meaningful journeys that inspire visitors to become storytellers, sharing their unique tales of Thailand with the world. To engage Middle Eastern travelers in crafting their never-ending stories in Thailand, we will leverage Thailand’s ‘5F Soft Powers’—Food, Film, Festival, Fight, and Fashion. These elements will add value to our tourism products and services and offer meaningful experiences to Arab travelers.” “We have observed significant interest in health and wellness tourism from Middle Eastern tourists. With over 300 international standard hospitals and clinics, many equipped with Arabic interpreters, highly trained nurses, and doctors, Thailand offers advanced medical technology, reasonable costs, and …

Read More »

Germany aims to bolster responsible tourism and attract GCC travellers through its new ‘Feel Good’ campaign

Germany, the diverse travel destination, has launched its Autumn/Winter campaign, encouraging travellers to visit, explore, and experience its sustainable and diverse culture. From unspoilt landscapes to authentic cuisine, urban attractions to historical locales, Germany is the ultimate European destination to travel sustainably. The ‘Feel Good’ campaign encompasses a plethora of guiding tips highlighting the country’s eco initiatives providing conscious travellers with adequate tools and information on reducing their carbon footprint while touring different regions. With the German Environment Agency having set the goal to reduce greenhouse gas emissions by 65 per cent by 2030, and complete neutrality by 2045, the German National Tourism Board is consistently supporting this goal through various ongoing initiatives with one of them being the ‘Feel Good’ Campaign. Under the initiative, states and towns are highlighting their innovative transport solutions, pioneering examples of green architecture, and sprawling parks – all of which ensure an exciting city break that can be enjoyed eco-responsibly. Berlin has an abundance of green hotspots including vegan restaurants and alternative events within the city’s urban oasis; Winterberg in North Rhine-Westphalia is equipped with a sustainable guest management system; and Freiburg features a Plusenergy House, which aims to achieve the world’s best energy values for buildings and represents the efficiency standards expected in the future. The tranquil Black Forest in Deidesheim has long been known for being a hub for local food produce and handmade crafts, while Celle recently became a certified sustainable destination for its eco-friendly initiatives and practices. “Modern travellers have become increasingly environmentally conscious and plan their trips to be sustainable,” said Yamina Sofo, director of sales and marketing at the German National Tourist Office (GNTO), the regional office of …

Read More »