Tourism Breaking News
The German National Tourist Office (GNTO), along with 15 co-exhibitors representing cities, airports, and hotels, have successfully concluded another year at the Arabian Travel Market (ATM), underscoring Germany’s commitment to the Middle East’s largest travel and tourism exhibition. The annual gathering has proven crucial in reinforcing Germany’s ties with the GCC region, showcasing its diverse tourism offerings and sustainable travel initiatives. The Arabian Travel Market (ATM) serves as a cornerstone for the GNTO’s strategic outreach within the GCC region, connecting with travel professionals and decision-makers across the UAE and broader GCC. It provides a platform to foster valuable partnerships and allowing for engagement with potential Gulf visitors. Additionally, ATM offers invaluable insights into the region’s latest travel trends and preferences, enabling GNTO to tailor its marketing strategies effectively. During the four-day event, the GNTO showcased innovative marketing strategies focused on sustainability in the tourism sector. The GNTO’s engagement with partners and stakeholders underscored its commitment to sustainable practices, aligning with Germany’s rich cultural heritage and scenic landscapes to position the country as a prime destination for eco-conscious travellers seeking meaningful experiences. The significance of the GCC market to the German tourism sector was emphasised at the ATM, highlighting its role as one of the top three overseas source markets and its rapid recovery post-pandemic. Early 2024 statistics demonstrate the market’s resilience, with GCC travellers recording 128,745 overnight stays in Germany during the first two months alone. The robust growth trajectory underscores Germany’s enduring appeal as a preferred destination for GCC tourists. Another highlight of the event was the presentation of the Sustainable Tourism Journalist Award, recognising journalists whose work highlights the crucial connections between tourism and sustainability. A panel of …
Read More »GCC travellers recorded 128,745 overnight stays in Germany during the first two months of 2024
