Tag Archives: GB Srithar

VFS Global  appoints GB Srithar as the Head of Tourism Services effective 01 February 2024. Srithar joins VFS Global from Singapore Tourism Board (STB), where he spent over 27 years in a career that spanned multiple functions, including Human Resources, Organizational Development, and International Marketing. He notably served as the Area Director for South India & Sri Lanka and was instrumental in leading the International Marketing and Brand Campaigns teams at STB’s headquarters. His last role as the Regional Director saw him responsible for STB’s regional marketing, tourism development, and trade partnership work across India, the Middle East, South Asia, and Africa. Srithar will support our Client Governments by offering specialised services in Travel, Trade, and Tourism Services. This support will add value and enable these governments to achieve their strategic goals of boosting tourism and trade in their respective countries. According to Zubin Karkaria, Founder and CEO, VFS Global, “GB Srithar is a valuable addition to our team, bringing a wealth of experience, knowledge, and a proven track record. His expertise positions him to lead our efforts with our Client Governments to promote travel, trade, and tourism from key source markets.” GB Srithar, Head, Tourism Services, speaking about his new role said, “I am very pleased to join VFS Global – a very prestigious brand and global leader in its field. VFS Global gives me an incredible opportunity to leverage my experience on a global scale working with our Client Governments to promote and add value to Travel, Trade and Tourism Services in both established and emerging markets.’’ This appointment is very much in line with the company’s goal of retaining and attracting the best talent globally to further strengthen its …

The maiden virtual roadshow by Singapore Tourism Board (STB) concluded last evening with a record number of participants. It was a very interactive platform with one to one meetings with 15 key Singapore exhibitors and over 500 buyers from the GCC region. In his opening remarks, GB Srithar, Regional Director – India, Middle East & South Asia (IMESA) Singapore Tourism welcomed everyone to the first ever virtual roadshow 2020 for Middle East under exceptional circumstances stated, “In 2019, Singapore welcomed 131,000 visitors from GCC states, which was a growth of 7.7% growth of over 2018, UAE and Saudi Arabia continued to be the top two outbound markets to Singapore. This was not possible without your support we thank you and look forward to continue working with you in promote destination Singapore and welcome visitors from the region when the timing is right. For Singapore tourism, this is the biggest challenge we have faced in our 56 year history and we are doing our very best to navigate the storms and emerge strong. For the Middle East we continue with our growing connections achieving together trade engagement theme and given the COVID-19 circumstances we have also embarked on an initiative to show solidarity and unity with the travel trade fraternity in these trying times #UnitedWeStand.” Beverly Au Yong, Area Director, Singapore Tourism Board, Middle East shared, “The roadshow is part of STB’s regional B2B engagement effort, under the theme #UnitedWeStand with focus on the GCC countries. It aims to provide one-to-one networking and foster business opportunities for the local travel trade stakeholders with Singapore service providers. This platform will also allow the Singapore service providers to share the key initiatives taken …