ASFAR announced the signing of a strategic Memorandum of Understanding (MoU) with Minor Hotels. This milestone builds on ASFAR’s growing portfolio of hospitality investments and reinforces its commitment to shaping vibrant tourism destinations across the Kingdom. The signing ceremony was presided over by Dr. Fahad Bin Mushayt, CEO of ASFAR, and Amir Golbarg, Senior Vice President, Minor Hotels Middle East & Africa. This agreement marks another pivotal step in ASFAR’s strategic drive to transform promising Saudi cities into vibrant tourism destinations. The MoU sets the foundation for introducing Minor Hotels’ distinctive international brands into several high-potential locations across the Kingdom. The collaboration aims to deliver hospitality experiences that seamlessly fuse Thai service excellence with the richness of Saudi culture—enhancing guest journeys while reinforcing ASFAR’s commitment to culturally grounded, globally competitive destinations. Dr. Fahad Bin Mushayt, CEO of ASFAR, said: “This agreement with Minor Hotels is a strategic leap forward in our mission to unlock the full tourism potential of Saudi Arabia. By bringing globally respected hospitality brands into promising destinations, we’re not only enriching our investment portfolio — we’re also introducing unique guest experiences that blend the warmth of Thai hospitality with the depth and authenticity of Saudi culture. Together, we are shaping destinations that deliver on the promise of Vision 2030 and leave a lasting impact on communities, visitors, and the tourism landscape at large.” Amir Golbarg, Senior Vice President, Minor Hotels Middle East & Africa, commented: “Saudi Arabia is rapidly emerging as a key global destination for tourism, and we are proud to partner with ASFAR to support the Kingdom’s bold vision for the future. With more than five decades of hospitality expertise and a portfolio of distinctive …
Read More »Wyndham and Le Park Concord to launch 100 Super 8® Hotels across Saudi Arabia in landmark 10-year deal
Wyndham Hotels & Resorts has entered into an exclusive development agreement with Le Park Concord Company to launch its iconic Super 8 by Wyndham brand in the Kingdom of Saudi Arabia. With plans to open 100 hotels over the next ten years, the agreement rein-forces Wyndham’s long-term commitment to quality, accessible and sustainable hospitality development in the region. The signing was executed with the active support of the Ministry of Tourism of Saudi Arabia, further underlining the initiative’s alignment with the Kingdom’s national tourism goals. Le Park Concord is a leading Saudi hotel operator and developer, currently managing over 900 rooms across 13 properties with an additional 13 hotels under development, expected to add more than 2,000 rooms to the company’s growing portfolio. “Bringing Super 8 to Saudi Arabia is a strategic move to make quality, affordable travel more accessible. As tourism accelerates and millions of travellers visit the country each year, the demand for dependable, budget-friendly accommodation continues to grow, whether you are travelling for business or leisure. Our collaboration with Le Park Concord allows us to meet that need by introducing a trusted brand in key cities and along major highways. We’re excited to bring Super 8’s signature blend of affordability, stylish comfort, and sustainable modern design to one of the region’s most dynamic markets.” – Dimitris Manikis, President, EMEA, Wyndham Hotels & Resorts As Saudi Arabia undergoes rapid transformation under Vision 2030, Wyndham and Le Park Concord are set to meet the rising demand for quality, affordable lodging among both international visitors and a growing domestic traveller base. In 2024 alone, the Kingdom welcomed 30 million international tourists, a 9.5 percent increase from the previous year, and …
Read More »Future Hospitality Summit Saudi Arabia officially opens in Riyadh with over 1000 senior decision-makers, 200 investors and 150 expert speakers have convened in the capital for the 2025 edition
The Future Hospitality Summit (FHS) Saudi Arabia 2025 officially opened under the theme “Where Vision Shapes Opportunity,” FHS Saudi Arabia, the Kingdom’s most influential hospitality investment conference, bringing together hospitality leaders, investors and decision-makers to discuss hotel performance and development, the outlook for hospitality investment in the Kingdom and the key market trends driving the sector. The official opening remarks were delivered this morning by His Highness Prince Bandar bin Saud bin Khalid Al Saud, Secretary General, King Faisal Foundation (KFF) and Chairman of the Board of Directors, Al Khozama Investment Company. “Hospitality in Saudi Arabia is no longer just about infrastructure or service – it’s about identity, culture, talent, and future leadership. It is about creating opportunities for the people of this country to tell their story, and to shape the experience of those who come to discover it.” HH Prince Bandar bin Saud bin Khalid, Secretary General, King Faisal Foundation. The address was delivered in the distinguished presence of Mahmoud Abdulhadi, Deputy minister of tourism for destination enablement, Ministry of Tourism of Saudi Arabia, who also took to the stage to discuss “Where Vision Shapes Opportunity”. The FHS Saudi Arabia program, which covers everything from start-ups to staffing and innovation to investment over three days, features 150+ speakers across 80 sessions in 18 different content tracks, covering key themes including Investment, Financing & Real Estate, Destination Development, Technology & Innovation, Sustainability & ESG, and Luxury, F&B and Experiential Hospitality. Jonathan Worsley, Chairman of The Bench, organizer of FHS Saudi Arabia, said: “We are delighted to be back at the Mandarin Oriental Al Faisaliah, Riyadh, thanks to our host sponsor Al Khozama Investment and look forward to a very …
Read More »Over 300 investors expected at Future Hospitality Summit KSA
With just under a month to go before the Future Hospitality Summit Saudi Arabia gets under way, investors, developers, government decision makers and regional hospitality leaders are gearing up for three days of networking, learning, debate and deal making in Riyadh with TravTalkME as media partner. Nearly 300 investors – almost one in four of all delegates – attended last year’s event, which created more than US$1.1 billion worth of business opportunities and saw 17 deals signed. With KSA’s hospitality and tourism transformation in full swing in line with Vision 2030, the stage is set for a wealth of new partnerships, signings and collaborations at FHS Saudi Arabia 2025. In the run up to FHS Saudi Arabia, I spoke to leaders from Taiba Investments, Al Khozama Investment Company, Baraka and AlNahla Group for their take on investing in KSA. Read on for insight on where these investors are heading, the importance of hospitality projects to Saudi’s overall real estate offering, how tourism targets can be met and what excites them most about KSA’s future tourism offering. With unprecedented expansion in real estate, tourism and hospitality in KSA, the opportunities for investment are seemingly endless. What are investors focusing on in terms of location and asset class? Taiba Investments is looking to solidify its position in the hospitality and real state sectors and aiming for sustainable growth by expanding in key hubs like Riyadh, Makkah, Madinah and Jeddah to elevate KSA’s status as a premier global destination. The company is looking to strategically expand its portfolio with several hotel openings, such as Rixos Obhur Jeddah, Makarem Burj Al Madinah, Crowne Plaza Takhassusi, Sheraton Madinah, Novotel Madinah and Riyadh Marriott Hotel Mursalat. …
Read More »FHS Saudi Arabia launches NextGen Investment Forum to help deliver KSA’s future leaders in hospitality
The Future Hospitality Summit Saudi Arabia, taking place in Riyadh, 11-13 May, will host the region’s first NextGen Investment Forum to address the challenges – and opportunities – surrounding education, training and talent retention in KSA’s growing hospitality sectors. Investing in the next generation of leaders in hospitality is fundamental to delivering KSA’s Vision 2030 goals, according to industry experts, who will come together at FHS to explore and discuss issues such as bridging skill gaps, creating new pathways to career growth, empowering Saudi nationals and encouraging more women to take up a career in hospitality. The event takes place on the first day of FHS Saudi Arabia, Sunday 11 May, from 3:00pm, with more than 30 speakers set to take part. Through a series of curated roundtable discussions, the forum will bring together key industry stakeholders to address the most pressing challenges in hospitality education and retention with a focus on solution-oriented conversations and actionable outcomes to help shape the future of hospitality education and workforce development. Jonathan Worsley, Chairman of FHS organiser The Bench, said: “By 2030, KSA’s hospitality and tourism transformation will create more than a million new jobs, deliver 320,000 new hotel rooms, and inject around US$46 billion into the country’s economy. And with Saudi Arabia set to welcome 150 million annual tourists in the next five years, it goes without saying that the right investment today is key to creating the hospitality leaders of tomorrow. “We are proud to launch this first-of-its-kind initiative at FHS Saudi Arabia and look to drawing inspiration from highly respected industry experts during an afternoon of collaboration, insight and actionable solutions to shape the future of KSA’s hospitality industry.” The NextGen …
Read More »Future Hospitality Summit – FHS World 2025 to mark 20 years in the UAE for the region’s most influential hospitality and tourism investment event
After another record event in 2024, Future Hospitality Summit – FHS World, will return to Dubai from 27-29 October 2025 for what will be a milestone event for organisers The Bench, marking 20 years in the UAE for the region’s leading hospitality and tourism investment event, previously known as AHIC. FHS World 2024 saw a record 1,596 attendees representing 735 companies from 60 countries, of which over 550 were women faciliated by the organiser’s #FHSWomenPower initiative. The FHS World Advisory Board convened in Dubai last week to discuss and shape the vision and agenda for this year’s event. The Advisory Board comprises some of the hospitality industry’s most prominent leaders, including Anthony Costa, Head of Hospitality & Lifestyle, Candy Capital; Marc Dardenne, Chief Executive Officer, Modon Hospitality; Amit Arora, Chief Executive Officer, Arada; Dinky Puri, Founding Partner, Eagle Wing; Othmane Jabri, Principal, Real Estate and Hospitality (Investment), Investment Corporation of Dubai; Nicolas Mayer, Partner, Global Industry Leader Tourism, PwC; Philipp J. Klohr, Senior Vice President, Mubadala Investment Company; Jeff Tisdall, Chief Business Officer Accor One Living, Global Head of Mixed-Use, Ahmed Nazim, Managing Director, Maldives Fund Management Corporation; Aboudi Asali, Executive Vice President, Hotels & Hospitality MENA, JLL, and Saahil Lalit, Vice President | Lodging Development EMEA, Marriott International. Jonathan Worsley, Chairman of The Bench, said: “This will be a very exciting year for us as we celebrate our 20th anniversary in the UAE, and at Madinat Jumeirah where it all began in 2005, and we’re thrilled to have Jumeirah as our Host Sponsor again to mark this milestone moment.” Thomas B. Meier, CEO of Jumeirah, said: “It’s a pleasure to once again sponsor and host FHS World at Madinat …
Read More »UAE targets 16% GDP from tourism by 2031: Minister of Economy UAE
Speaking at Future Hospitality Summit World in Dubai, HE Abdulla Bin Touq Al Marri, Minister of Economy of the UAE shared that they target 16% contribution from tourism to GDP by 2031. HE Al Marri further shared that they are on track with the demand and supply and that they target over 450biliion dirhams worth of investments in the hotel industry over the next seven years. Further iterated the need to increase room nights especially by combining medical and wellness tourism. “We are targeting over 450 billion dirhams worth of investments in the hotel industry itself to come in in the next seven years. We are looking at increasing the number of keys, increase the amount of hotels, offers, products coming in. We’re looking at it from a different line. We’re looking at medical tourism, wellness tourism. These are kind of the two topics now that’s really going on in the tourism aspects, but they are segregated. They talk about medical tourism on a separate note, and they talk about wellness tourism on a separate note. To me, wellness and medical has to be combined. I look at it that way because the most important thing is the nights per stay, the tourists who stay in the country. Today, there are about 3 to 4 nights per stay. We want to increase that to 7 nights, 8 nights. That’s the dream for any interest of tourism.”
Read More »Industry leaders to discuss the pathway to net zero at FHS World
This year’s Future Hospitality Summit World to be held in Dubai from 30 September to 2 October will focus on industry leaders discussing pathways to net zero and what the industry can do further in order to balance and maintain standards of the industry. TravTalkME as media partners for the event will be looking at conducting interviews with the key leaders of the industry who can share in depth details on how the industry thrives on ESG practices. From decarbonisation to data management and sustainability to staff training, ESG is at the top of the hospitality sector’s agenda, with People, Planet and Profit a key conference track at the upcoming FHS World. With input from Inge Huijbrechts, Chief Sustainability and Security Officer, Radisson Hotel Group; Duncan O’Rourke, Chief Executive Officer, Premium, Midscale & Economy Division Middle East, Africa & Asia Pacific, Accor; Richard Williamson, Chief Operating Officer, Considerate Group; Guy Hutchinson, President, Middle East & Africa, Hilton, and Dr. John Blakey, CEO, Executive Coach and Founder, The Trusted Executive. According to Inge Huijbrechts, Chief Sustainability and Security Officer, Radisson Hotel Group, the transition to a net zero and equitable hotel industry is essential. “Hotel groups need to use proven, transparent and verifiable methodologies to collect data and calculate their scope 1, 2 and 3 carbon footprints. The focus here is increasingly on auditability of the data and the decision processes, for example as prescribed in regulations such as CSRD. The next step is setting targets to move towards net zero, and report progress regularly. A widely recognized framework is SBTi – the Science Based Targets Initiative. Part of the data for any company will be a combination of accurate actuals and …
Read More »FHS World, Madinat Jumeirah Dubai, 30 September to 2 October
Future Hospitality Summit World unveiled its stellar line up of speakers, an action-packed agenda and a wealth of new features at its biggest event to date, which will see more than 1,500 hospitality and tourism leaders descend on Dubai’s Madinat Jumeirah, 30 September to 2 October with TravTalk Middle East. Under the theme ‘Invest in our Future’, the FHS World programme will present three days of strong debate, insight and groundbreaking news, covering everything from investment opportunities to innovation and ESG to exclusive announcements. Among more than 110 confirmed top-flight speakers and presenters at FHS World is His Excellency Abdullah bin Touq Al Marri, Minister of Economy for the UAE who, having played a crucial role in developing some of country’s most important hospitality and tourism policies, will share his insights on the world of hospitality investment in a welcome address moderated by Stephen Sackur, Presenter of HARDTalk, on 1 October. Jonathan Worsley, Chairman of FHS World organiser, The Bench, said: “FHS World is all about bringing together the best in the industry and connecting decision-makers, investors, hotel owners, operators and innovators across the global hospitality investment sector. As the hospitality and tourism industry reaches new heights in terms of investment, innovation and sustainability, our bursting agenda will push boundaries and challenge the norms to set the tone for the immediate, short-term and long-term future and success of the ever-growing and evolving sector. We look forward to three days of strong discussion, hot debate and industry-changing decision making it our biggest, boldest event yet.” Who is speaking at FHS World? The growing list of speakers at FHS World features renowned names in hospitality, investment and tourism. Among them: His Excellency …
Read More »Hospitality asset owners and investors keen to ramp up technology investment
The latest white paper released by Future Hospitality Summit focuses on the fact that hospitality asset owners and investors are keen on ramping up technology investment, however, they are challenged by the overwhelming abundance of information and options of tech vendors. This abundance, coupled with the fear of costly mis-investments due to a lack of the right information hampers effective decision-making. Ahead of Future Hospitality Summit, organisers The Bench have published their latest industry white paper on Navigating the Hospitality Tech Investment Landscape. Global investment trends in hospitality technology discussed in the report include an increased focus on automation and the guest experience, in which AI plays a crucial role. According to PwC’s 2023 report, over 70% of hotel executives are prioritising investments in technologies that streamline operations and elevate the guest journey. Key areas of investments include Property Management Systems (PMS), AI in Revenue Management as well as guest technologies such as in-room controls, online check-in, and mobile keys. The white paper also touches on specific areas of untapped potential to drive innovation and enhance the hotel guest experience through tech investment. These include the automation of manual processes to free up valuable time to deliver a more personalised guest experience, and the integration of payments technology for a more seamless guest experience and improved operational efficiency. Technology and innovation will be a key theme of focus at FHS World this year. At the dedicated ‘Tech Zone’, businesses can showcase their tech offerings and connect with C-level hospitality investment decision-makers, hotel owners and operators, and investors.
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