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Almosafer’s latest travel trend report reveals a robust 44% growth in domestic bookings in 2024, marking a significant contribution (over 40%) to the overall travel landscape in Saudi Arabia. The Kingdom’s rapidly growing and evolving tourism offerings continue to shape domestic travel behavior, and with an expanding range of destinations, unique accommodations, and diverse experiences, travellers are motivated to explore their country for leisure. Family and group bookings have emerged as a key growth driver of domestic tourism, with over 70% growth across these traveller segments. Travel groups are increasingly choosing destinations that offer event-based and experience-rich travel opportunities. While iconic cities such as Makkah, Riyadh, Jeddah, Al Khobar, and Madinah remain central to travel plans, emerging destinations are becoming increasingly popular. Abha’s cool climate and mountain views, Al Jubail’s pristine beaches, Jizan’s coastal charm, Tabuk’s dramatic natural landscapes, and Hail’s adventurous desert terrain are rapidly gaining traction. These rising hotspots reflect the Kingdom’s ongoing investment in tourism infrastructure, opening up exciting opportunities for leisure travellers. The report further highlights a significant shift in traveller preferences regarding accommodation. While luxury stays dominate, with 36% of room nights booked in 5-star accommodations. Simultaneously, budget-friendly stays in 3-star and below properties have significantly increased, representing 35% of all booked room nights. Notably, this segment has witnessed a remarkable 100% growth in volume for families and groups, reflecting a rising trend of value-conscious group travel. Alternative accommodations such as vacation rentals and hotel apartments have also gained popularity, offering flexibility and affordability. Family bookings in these accommodations surged by 90% and group bookings grew by 60%, as alternative accommodations have become more widely available throughout the Kingdom and travellers opt for convenient stays, …

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