Tag Archives: Freddy Farid

Two Seasons Hotel and Apartments Dubai has achieved scores of 78% in 2017 and 85% in 2019 after an audit carried out by UAE-based FARNEK, Green Globe’s preferred partner in the Middle East. The property received the Gold Status Certification for this year after achieving an outstanding score of 95%. The hotel has achieved major improvements in many of the Green Globe key indicators including carbon footprint per occupied room, and food and waste reduction through the modification of their recycling programmes. Freddy Farid, Managing Director of Two Seasons Hotel Management said, “It’s our intention to improve on this performance and achieve greater sustainability and environmental responsibility in the years ahead. Achieving this Gold Green Globe certification has a positive effect on every aspect of the hotel operation, and will encourage us to implement more green initiatives like our Organic Garden on the penthouse of the hotel, the Soap for Hope programme that has proven extremely successful, with more than 1.5 tonnes of used soap having been recycled into 200,000 new bars each year benefiting 30,000 people of the counties in need, along with many other  community activities such as breast cancer, blood donations, and Emirates Environmental Group recycling efforts.” He added, “Two Seasons Hotel’s guests were always encouraged to be involved in the sustainability programmes by using the recycle bins placed across the property, and making them aware of special initiatives and measures.It is our mission to extend our continuous efforts to raise awareness and encouraging our employees, to be more conscious about the environmental sustainability. This certification also highlights the devotion of our team members from every department for they provide high quality service while being active participants …

For most children, the first day of school is an exciting time complete with new clothes and back-to-school gear. But for kids in families where money is tight, the experience can be just opposite. To make a difference to deserving children at the start of the new school year, Two Seasons Hotel & Apartments Dubai will donate 100 colourful new backpacks containing essential school supplies to Dar Al Ber Society. Dar Al Ber is considered one of the first charities in UAE. It was established in Dubai in 1979 as a charity, cultural & social firm. Dar Al Ber Board of Directors has been formed according to the directives and decisions of His Highness, Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai. “Supporting the students and communities where our hotels operate is an important element of who we are as a brand, that’s why we have partnered with a number of charities to support our goal of changing lives. We believe that every child should have the opportunity to go to school with dignity and hope” said Freddy Farid, Managing Director of Two Seasons Hotel Management. “We hope that this small act will help them put a smile on their faces knowing that someone cares. Our aim is to continue to strengthen our commitment and solidarity to the local community through such activities. The hotel is keen to implement community initiatives on a regular basis,” he said. Mohamed Abbas, the Director of Human Resources, represented Freddy Farid in handing over the school bags to Dar Al Ber Society team.  

Two Seasons Hotel Apartments was among the top 10,000 companies and organisations from over 180 countries to have participated at ITB Berlin. With several new hotels lined up for opening in 2020, the year ahead looks promising for the new brand Two Seasons Hotel. Two Seasons Hotel Management Company has an ambitious expansion plan for the next five years with a strong commitment to new destinations in the Middle East and North Africa as well as global cities where it plans to open Two Seasons Resorts. Freddy Farid, Managing Director, Two Seasons Hotel Management Company, said, “European and especially German markets are very important for the UAE as those markets are stable in terms of tourist numbers and business. We are showcasing our new brand as Two Seasons out of the idea of Dubai having just two seasons – winter and summer.” “ITB Berlin represents a fantastic opportunity to exhibit and promote our new brand and upcoming portfolio of hotels to a vast global network. In addition, it allows us to raise awareness about our superb products while targeting strategic business opportunities as we continue to reinforce our capacity to open and reach new markets. ITB is also a great forum to see the new trends in technology that are transforming our industry faster than ever. This is a perfect platform to meet the best of the industry minds and to forge partnership with them,” he concluded.

Al Ghaith Holdings has decided to re-brand its hospitality product Gloria Hotel to Two Seasons Hotel & Apartments under the management of Two Seasons Hotel Management LLC with effect from January 2019. The Two Seasons brand emphasises quality throughout its services, while the hotel offers comfortable accommodation in Dubai for travelling executives, families, holidaymakers as well as long-staying guests. The property has undergone substantial refurbishments from lobby to rooms to improve the product standards as well as in generating attractive selling points. The refurbishments have breathed a new life into the hotel and provide the new brand name with a strong foundation to reposition in the market. Two Seasons Hotel & Apartments boasts 1,010 rooms and suites in a prime location directly opposite to Dubai Internet City metro station. Apart from accommodation facilities, the key factor will be friendly and caring staff to exceed guests’ expectations. The new brand will still be an alcohol-free property but applying ‘BYO’ system. The concept of Two Seasons Hotel is determined as cutting-edge, trendy, funky and charming — echoes a new season of lifestyle hotels start up. Two Seasons Management Company is planning to launch brand new hotels in Dubai and Morocco in the coming two years which will include Hotel Deluxe Apartments, Beach Resort and Lifestyle Boutique Hotel. Freddy Farid, Managing Director, Two Seasons Hotel Management LLC, said, “The creation of our home-grown brand and the upgrading of our current property will enhance our guest interaction by offering personalised service and quality standard to our customers.”

Gloria Hotel Dubai has introduced online check-in facilities and several other tablet delivered services. Guests at Gloria hotels can now check in online prior to the arrival via the links they receive in the booking confirmation email and it will also be available in the Gloria Mobile App which will be launched this month (May). The guests can arrive at the hotel and simply collect their room key from a priority check in desk exclusively reserved for online check- ins similar to that in airlines. The new mobile App to be launched have used technology to push the business boundaries to ensure innovation and efficiency across the hotel and meeting the evolving needs of the guests.  This will further enable the guests the ability to make choices and instantly book available rooms at great prices to ease the booking process and further boost reservations. Area Manager Freddy Farid stated, “we are hoping to showcase Gloria hotels and Resorts in a multitude of different ways and lead the different markets to experience comfort living – a Gloria concept of stay in all properties. The use of digital marketing to expand our brand communication and it has become an effective tool over time. Today’s travellers are constantly connected but they have time constraints. They want information instantly and they value services that save time, we have introduced a number of ways that allow our guests to use smart devices to speed up the decision making and booking process as well as cutting down on administrative tasks related to registration and payments thus ensuring their overall experience.”