Tag Archives: Frank Meyer

15below has partnered with Etihad Airways to upgrade the airline’s communication system to address the ever-changing travel requirements caused by the COVID-19 pandemic. The 15below platform links directly to Etihad’s reservations system, allowing the airline to automatically communicate with its passengers using personalised, real-time data from the booking. With all the information they need on hand, customers are promised a smooth, stress-free travel experience without unnecessary delays, queues, and human interaction at the airport. Talking about the partnership, 15below’s CEO Nicholas Key said, “A lack of relevant information has always been a huge contributor to the stress that many associate with travel, so at a time when the rules are constantly changing, effective communication is absolutely key to passenger wellness. The work that we have done with Etihad gives the passenger much greater control, promoting a smooth, risk-free travel experience where currently there is more to think about than ever before.” Frank Meyer, Chief Digital Officer, Etihad Aviation Group said, “Etihad is a global player in driving digital transformation within the aviation industry. As travel restrictions ease, it’s our responsibility to pursue innovative solutions that will enhance the travel experience for our guests. Ensuring wellness is part of the redefined customer journey has become an integral part of our business and our partnership with 15below has been instrumental in making this a reality.” Research by the International Air Transport Association (IATA) shows that 72% of travellers want to be kept up to date on their mobile device throughout their journey and three in five want real-time updates during disruption. Acknowledging that a passenger’s experience starts during the booking process and ends when they arrive at their destination, Etihad’s partnership with …

Etihad Airways has extended its digital reach with an update to its mobile application for Android, Apple and Huawei smartphones, enabling guests to manage their journey with even greater ease. New key features allow guests to purchase upgrades or other extras, use Etihad Guest Miles as a form of payment or choose from 10 other payment options, including Travel Bank, which have been added to the booking flow. Frank Meyer, Chief Digital Officer, Etihad Airways said, “To increase flexibility during the coronavirus pandemic, we established Travel Bank, an account which guests can use for future redemption on flights. With the new app, guests are now able to book their next flight with travel credits they have saved while being unable to fly due to travel restrictions. As we strive to make travel as convenient as possible, this is a step forward in our innovation strategy.” The refreshed mobile app is simple to use and allows guests to manage their details, book flights with voice search and enrol into the airlines loyalty programme, Etihad Guest. Uber and Google Maps are now also integrated into the app to direct travellers to and around the airport. If the status of a flight should change, an update is automatically pushed to guests through the app.

Etihad Airways has re-launched etihad.com as part of its continuous commitment to improve the online customer journey, making it easier for guests to plan their trip, search for information, and manage their booking. The refreshed website is now live globally on all Etihad’s site editions in 16 languages. Redesigned from scratch, guests visiting etihad.com now enjoy faster loading pages, thanks to cleaner redesigned content, images, and graphics.  An easier-to-navigate site and a reduction in the number of pages makes it simpler for people to find the information they want. Frank Meyer, Chief Digital Officer, Etihad Aviation Group, said, “Enhancing the guest experience is at the heart of what we do. Knowing travellers increasingly turn to digital channels to manage their journey, we completely redesigned our website to provide a superior digital experience.” With a larger percentage of consumers accessing etihad.com via mobile, the new website is responsive across any device, be it a smartphone, tablet or desktop, allowing guests to access information quickly and easily, before they reach the airport. Additionally, 25 per cent more guests are now accessing self-service functionalities and checking in online thanks to the newly integrated technology which supports flight tickets booked through all channels. Previously, this was only available to those that booked directly through Etihad.