Tag Archives: Fly by digital

Over 100 experts gathered at the recent Amadeus Fly by Digital Summit in Dubai to improve the travel experience in what is one of the world’s fastest growing tourism and passenger hubs. The conference focused on supporting industry players to better attract, showcase, sell and service travellers in the region as more and more commerce moves into the digital realm. Keynote speakers included executives from Google, PayFort, Musafir, Souqalmal.com and Amadeus, amongst others. “By connecting the industry, harnessing bold technologies and finding new ways to make travel more rewarding, the Middle East’s online travel industry can sustain its recent momentum. It will also be prepared for the future Arab traveller, born in the Internet era, who demands different approaches across devices,” says Antoine Medawar, Vice President for Middle East and North Africa at Amadeus. Amadeus also previewed findings from the third edition of the Middle East Online Travel Overview study—a special project conducted by Phocuswright and co-sponsored by Amadeus—which provides an overall assessment on the health of the Middle East digital travel market.

Amadeus Gulf launched for the first time in this region the #Fly by Digital event, which is currently taking place at Jumeirah Beach Hotel on 16th and 17th of November. The event brings together a number of digital and travel experts who will share their insights on how to take the travel business successfully online. Over the past 10 years, the travel industry in MENA has been constantly reminded of the opportunity of moving online. With research suggesting that the online travel market space is estimated to be worth over $35 billion by 2018, the objective seems pretty simple. Amadeus have seen over the past few years the significant growth that online travel has achieved and want to show travel partners how to leverage the significant opportunities that exist today. The event is addressed to the travel industry from the UAE, Oman and Bahrain and is expecting around 200 participants. The event covers four key areas across the two days, including panel discussions and presentations held by some of the most relevant speakers in the travel industry, including Muhammad Chbib, CEO & Co-Founder at Tajawal; Alexandre Migan, GM at FLYR; Farid Gharazeddine, Analytical Lead – Google; Amy Kiernan, Head of Digital Performance at iProspect; Rajnish Kumar, CTO & Co-Founder -IXIGO and Remo Giovanni Abbondandolo, GM at Middle-East TravelStart among others.