With the clock ticking towards the March 16th start of Saudi Arabia’s Rally Jameel, the Middle East’s first-ever women-only navigational rally, it has been announced that the historic motorsport event will be held under the patronage of Her Royal Highness Princess Reema bint Bandar bin Sultan bin Abdulaziz Al Saud, Ambassador to the United States. The addition of the backing of Her Royal Highness is in keeping with the country’s Vision 2030, which aims to empower women across Saudi Arabia in all areas of society, including the field of sport. The rally is sanctioned by the Saudi Automobile and Motorcycle Federation (SAMF) and enjoys the support of the FIA Women in Motorsport Committee (WIMC). Her Royal Highness has a background in promoting Saudi Arabian sporting initiatives, having previously worked as Vice President of Women’s Affairs at the Saudi General Sports Authority. In that role she developed policies and programs that benefited women and children throughout the Kingdom. This led to Her Royal Highness being promoted to Deputy of Development and Planning, as well as being appointed as President of the Mass Participation Federation, making her the first woman to lead a multi-sports federation in the Kingdom, a role that she occupied until her appointment as Saudi Ambassador to the United States. Her Royal Highness is also a member of the International Olympic Committee (IOC) Women in Sports Commission and is a member of the Saudi Arabian Olympic Committee. Her Royal Highness Princess Reema bint Bandar bin Sultan bin Abdulaziz Al Saud, commented: “It is an honor to be involved with this first-of-its-kind rally, which will shine a light on the positive steps being taken across Saudi Arabia to empower women …
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