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Germany aims to bolster responsible tourism and attract GCC travellers through its new ‘Feel Good’ campaign

Germany, the diverse travel destination, has launched its Autumn/Winter campaign, encouraging travellers to visit, explore, and experience its sustainable and diverse culture. From unspoilt landscapes to authentic cuisine, urban attractions to historical locales, Germany is the ultimate European destination to travel sustainably. The ‘Feel Good’ campaign encompasses a plethora of guiding tips highlighting the country’s eco initiatives providing conscious travellers with adequate tools and information on reducing their carbon footprint while touring different regions. With the German Environment Agency having set the goal to reduce greenhouse gas emissions by 65 per cent by 2030, and complete neutrality by 2045, the German National Tourism Board is consistently supporting this goal through various ongoing initiatives with one of them being the ‘Feel Good’ Campaign. Under the initiative, states and towns are highlighting their innovative transport solutions, pioneering examples of green architecture, and sprawling parks – all of which ensure an exciting city break that can be enjoyed eco-responsibly. Berlin has an abundance of green hotspots including vegan restaurants and alternative events within the city’s urban oasis; Winterberg in North Rhine-Westphalia is equipped with a sustainable guest management system; and Freiburg features a Plusenergy House, which aims to achieve the world’s best energy values for buildings and represents the efficiency standards expected in the future. The tranquil Black Forest in Deidesheim has long been known for being a hub for local food produce and handmade crafts, while Celle recently became a certified sustainable destination for its eco-friendly initiatives and practices. “Modern travellers have become increasingly environmentally conscious and plan their trips to be sustainable,” said Yamina Sofo, director of sales and marketing at the German National Tourist Office (GNTO), the regional office of …

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