Tag Archives: Farelogix

Sabre Corporation has entered into an agreement to acquire Farelogix, a recognised innovator in the travel industry with advanced offer management and NDC order delivery technology used by many of the world’s leading airlines. Sabre expects that upon close, the acquisition will allow the company to accelerate delivery of its end-to-end NDC-enabled retailing, distribution and fulfillment solutions. Based in Miami, Farelogix provides a suite of SaaS solutions that enables carriers to dynamically create, control, optimise and deliver personalised and differentiated offers across sales channels. These airline-controlled retailing, merchandising and distribution capabilities complement Sabre’s existing retailing and merchandising solutions and future product roadmap. “Farelogix’s investments in offer management and NDC order delivery will help us accelerate our plans to deliver future-ready retailing, distribution and fulfillment solutions that unlock increased value for the industry,” said Sean Menke, President & CEO, Sabre. “By integrating Farelogix’s capabilities into Sabre’s leading airline technology platform, we’ll be able to offer the innovative and comprehensive solutions that airlines require, backed by best-in-class technology and the deep expertise that our teams bring to market.” Building upon Farelogix’s GDS- and PSS-agnostic capabilities, Sabre expects to drive faster innovation in the dynamic and highly competitive airline IT space to enable airlines to accelerate their own growth and profitability while benefiting customers across the travel ecosystem. “For the past few years, Farelogix and Sabre have worked together with shared customers to implement our complementary technologies to solve some of the industry’s toughest challenges. Today’s announcement is a natural evolution of the successful, ongoing collaboration between our two companies,” said Jim Davidson, CEO, Farelogix. “Sabre shares our vision for innovation and has the leading technology, resources, and global presence to help us …

Etihad Airways has partnered with Farelogix to enhance its merchandising and distribution capabilities. The deployment of new generation technology from Farelogix will enable Etihad to provide unique, customised offers to its guests. Etihad’s strategy will focus on broadening ancillary offerings to customers, allowing for more personalised travel options across all distribution channels.  Etihad plans to implement FLX Merchandise, a cloud-based solution from Farelogix, to create personalised product and service propositions that increase customer satisfaction. As the industry’s leading merchandising engine, FLX Merchandise will enable Etihad to showcase optional products such as preferred seats, priority boarding, and other amenities that improve customers’ travel experience. In addition, the technology will provide greater flexibility and speed-to-market by introducing innovative new ancillary offers. Robin Kamark, Etihad’s Chief Commercial Officer said: “Our vision is to provide guests with the widest choice. We are proud to partner with Farelogix, a recognised leader in airline commerce technology, to realise this vision. The new partnership will help us in the journey towards the airline’s digital transformation that focuses on delivering modern retail experiences to customers around the globe.” In the near future Etihad plans to launch a full New Distribution Capability (NDC) enabled platform which will enable customers to visualise offerings through digital media such as images and videos, whether they are booking via travel agencies, meta-search engines, or other indirect channels.