Almosafer announced the launch of a host of new domestic tourism activities that can be booked through the brand’s omnichannel platforms. Almosafer’s activities marketplace has been designed to enhance the domestic tourism offering in the Kingdom and provide a diverse range of local destinations that Saudis can discover in their home country, with a focus on cultural and adventure experiences. The activities will feature a variety of bookable tours and attractions from across the Kingdom, carefully selected and curated by Almosafer’s expert travel advisors for a customised and unique experience. The launch comes in support of Saudi Arabia’s expansion of tourism-related infrastructure, and its focus on establishing the country as a leading destination for tourism and entertainment both domestically and regionally. The newly introduced bookable activities are amongst the first in Saudi Arabia to offer tailored domestic tours, giving residents the chance to re-discover their cities and experience the country’s growing cultural and adventure scene from a new perspective. Fahad Alobailan, VP of Retail at Almosafer said, “As the leading omni-channel travel brand in the Kingdom, we recognise the growing significance of domestic tourism in light of the global situation and restrictions on international travel. Due to our expertise and understanding of the Saudi market, we were able to curate a marketplace of domestic activities which can be booked across our omnichannel platforms including call centres, WhatsApp and in-store travel advisors, as well as via the app and website. Our objective is to give Saudi nationals the opportunity to rediscover their country and enjoy the abundance of its tourism offering especially on the cultural and adventure sides. Through these activities it’s now possible to book seamlessly on-the-go or plan in …
Read More »Almosafer launch real time advisory for travellers
Almosafer has launched a dedicated safety guidelines platform that will feed into the travel booking funnel providing up-to-date information about the guidelines of the country of departure and the requirements at the destination country. The move comes in response to the findings of Almosafer’s dedicated survey around post COVID-19 travel for Saudi Arabia, which found that 60% of Saudi travellers want to know the social distancing and PPE (Personal Protective Equipment) rules applicable in-destination before making any travel decisions, while clarity on safety measures taken by hotels and airlines was considered critical for 55% travellers to help in building confidence and come to a decision. The survey also found that travellers from Saudi Arabia specifically require an all-encompassing view of the destination they will choose,with over 55% stating that information about potential quarantine periods and the availability of tourist attractions, dining options etc. is crucial in making an informed travel decision. Ronnie Varghese, Senior Director Digital at Almosafer said, “With our advisory platform, we aim to provide levels of information our customers deem important and trustworthy in making a travel decision. Sourcing and providing this information is quite challenging as data comes from fragmented and disparate sources with varying degrees of accuracy, clarity, recency, authority and language availability. The next phases of this effort will be to automate much of this process to make the solution more scalable for more destinations and additional data points.” Fahad Alobailan, VP of Retail at Almosafer said, “Through Almosafer’s dedicated safety guidelines, we will be able to offer customers the information and guidelines they need to plan their trips. These guidelines will be utilized across the booking funnel online and used by our travel …
Read More »Saudi nationals confident to travel again: Al Mosafer
In the first dedicated survey around post COVID-19 travel for Saudi Arabia, Al Mosafer found Saudi national’s appetite for travel has remained resilient with 73% confident to go with restrictions partially lifted. In a boost to the domestic leisure travel market, 35% of Saudi’s are keen on discovering the growing cultural, adventure and entertainment offering in their home country, as they chose a staycation in the Kingdom as a preferred travel option post COVID-19. Muzzammil Ahussain, Executive Vice President at Almosafer said, “The interest in domestic leisure travel also provides a real opportunity to accelerate the development of tourism in the Kingdom and focus on the growing cultural, adventure and entertainment offerings waiting to be explored. We have already taken the initiative to invest into the creation of a holistic domestic offering for our flagship consumer brand Almosafer. This will include packages and travel options for all major destinations within the Kingdom, as well as those that are lesser known but full of exciting things to explore.” Fahad Alobailan, VP of Retail at Almosafer added, “As an omni-channel brand our focus is on providing Saudi travellers with the personalised advice and support they need at every touchpoint, to help them make informed travel decisions and feel confident wherever they are in the world. Travel advisory for us means keeping up to date with information and curating qualitative and quantitative content that will help our customers not only choose the destination for their next trip, but also give them an idea of what exactly to expect before they travel. Our customer support system offers valuable, in-depth information and guidance on safety regulations and restrictions in place from travel providers as well …
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