Tag Archives: events

Live Events Here To Stay, says event industry, with Metaverse Impact A Near Decade Away

The global events industry has entered recalibration mode as it rebounds from a two-year COVID induced hiatus which has forced it to re-examine its future operation strategies and human resource challenges, the Middle East Event Show & Awards 2022 has heard. The show, which connects the Middle East MICE and live events industry, took place at the Madinat Arena, Madinat Jumeirah, Dubai over June 15 and 16 with more than 70 innovative exhibitors and uniting over 2500 event and entertainment industry professionals with two days of interactive learning, connections, and collaboration. More than 50 industry leaders took to the event’s seminar stages to address emerging sector challenges including the need for greater sustainability through the creation of carbon neutral events with NetZero builds, slow technology adoption, inclusivity in the workplace and the likely impact of the emergence of the Metaverse. Dan Bolton, Owner & Director, BE Experiential & Dan Bolton Creative Management Agency said the turbulent COVID times had made future workforces address the very ethos of the industry and the sector now needed to address mounting concerns over sector sustainability. “As employers, we must be more transparent, authentic and communicative in how we perceive what we ask of our employees, since the wants and needs of the industry are rapidly changing,” he said. “The way to engage, manage, hire, retain and grow people needs to be more empathetic. Culturally, too, event industry employers need to move away from ‘virtual’ and focus on reconnecting with their employees in person.” “The industry is youthful in its essence; and we all have to come together and hire across the spectrum – with age, gender, race, and nationality not being an impediment in …

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Marriott rewards meetings and events in MEA

Marriott International is offering event planners and meeting organisers new benefits for bookings at participating hotels across Middle East and Africa (MEA) as part of its ‘Rewarding Events Made Here’ promotion. Meeting planners can now choose from a plethora of unique experiences and earning opportunities across the group’s portfolio of distinct brands. It is now possible to book a meeting, event or group stay at a participating Marriott International property in the region and take advantage of a range of fantastic benefits including 5 per cent saving on the master bill, Double Marriott Rewards points, The Ritz-Carlton Rewards points or SPG Starpoints and earning a signing bonus of 3,000 Marriott Rewards, SPG Starpoints or The Ritz-Carlton Rewards Points for every 10 room nights booked. Providing event organisers and travel planners the opportunity to make stays even more special, the ‘Rewarding Events Made Here’ promotion is available for meetings, events or group stays with 10 rooms per night or more. Bookings must be made before June 30, 2019 for stays at participating hotels from now until January 31, 2020. Offer is available at all participating brands in the region with the exception of Marriott Executive Apartments, Bulgari Hotels & Resorts, Element, Residence Inn and Design Hotels. Neal Jones, Chief Sales & Marketing Officer, MEA, Marriott International, commented, “We are witnessing a rapid change in the way businesses and individuals plan events and to meet the increasing demands within this growing segment, it is vital that we create packages that not only offer great value, but also rewards on bookings. Whether it is a meeting, a conference, group or an event, we are committed to creating exceptional experiences through personalised services, innovative …

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Tamarind Global expands its base of operations to Dubai

Tamarind Global has gone international by expanding its presence to Dubai, a huge source market for Indian weddings and events. The company already has a presence in Dubai for its tours vertical. It will now offer a bouquet of event and wedding services to support its domestic and international operations from the Dubai office. Weddings and events will be supported by destination selection, planning and budgeting, guest list and vendor management, hospitality, travel and logistics, décor, F&B, entertainment and fashion consultations for the bride and groom wear. Apart from this, MiCE events will also be supported. A team of two will start the base of operations at the Dubai office. Kunal Rai, Vice President – Events and Weddings, will head the Dubai vertical, “With the launch of our Dubai office, Tamarind now offers its services to a ‘global’ audience. We aim to lead the market by providing an all-inclusive bouquet of services to make each event unique, glamorous and memorable.” Elucidating on the reason for expanding to Dubai, he said, “With the progressive growth of the Middle East as a popular destination, Dubai is the best choice to set up a regional HQ. It will act as a start point that will drive maximum output to penetrate primarily the UAE and Middle East market.”

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