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The First Group partners with Charge&Go marking a significant milestone in sustainability, The Group will be installing Electric Vehicle (EV) charging stations at its six hotels, making it Dubai’s first hospitality company to embrace this forward-looking practice for the environment. Underpinned by a resolute dedication to environmental protection and guest comfort, the initiative solidifies The First Group hotels’ position as a premier destination for sustainable hospitality. By adopting eco-conscious measures, the Group caters to the growing desires of environmentally aware travellers. More than just a convenience, this endeavour underscores the brand’s pledge to a greener planet, further enhancing its reputation as an industry leader in responsible hospitality in a competitive market. The EV charging stations will be located across six of the brand’s properties – The First Collection at Jumeirah Village Circle, The First Collection Business Bay, Tryp by Wyndham Dubai, Wyndham Dubai Marina, Citadines Metro Central Dubai, and Grand Heights. Muammar Nasir Al Rukhaimi, CEO, Etisalat Services Holding (ESH), subsidiary of e& said: “This partnership demonstrates our dedication to ‘Charge&Go’ and our support for electric mobility in UAE. We are committed to leading the conversations on sustainability and exploring the limitless possibilities with technology. Today, innovation goes beyond ground-breaking products and solutions; it also involves making choices that benefit the environment and generations that will inherit this planet from us.” “We take great pride in this significant milestone alongside our valued partner, Charge&Go as it exemplifies our commitment to sustainability within the dynamic realm of hospitality. As the UAE steers towards a sustainable economy, we acknowledge our key role as a partner in shaping an environmentally conscious future. This initiative underscores our commitment to being catalysts of positive change …

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