Dubai College of Tourism (DCT) has announced a strategic partnership with Chalhoub Group. This partnership comes as part of DCT’s Medyaf programme, the industry nationalisation initiative aimed at preparing talented young UAE nationals for careers across tourism touchpoints including the retail sector. A Memorandum of Understanding (MoU) was signed by Essa Bin Hadher, General Manager of DCT and Wassim Eid, President People & Culture at Chalhoub Group . The MOU will pave the way for the development and career support of DCT students and UAE nationals in various roles in the retail sector. Essa Bin Hadher, General Manager of Dubai College of Tourism, commented, “Our partnership with Chalhoub Group will provide a major boost to our Medyaf programme to create more opportunities for talented Emiratis to work in the retail sector. The continuing collaboration with the private sector in Dubai comes within the framework of strategic measures being undertaken to meet a key goal of Dubai’s tourism strategy to make the city the world’s No.1 most visited, revisited and preferred destination. During these challenging times, there is even greater urgency to expand the pool of local talent by working with industry partners like the Chalhoub Group to achieve the goals of our industry nationalisation drive, a critical element in strengthening the city’s tourist-facing workforce and adding to the sustainability and growth of our industry.” Commenting on the agreement, Wassim Eid, President People & Culture, Chalhoub Group, said, “We are proud to partner with the Dubai College of Tourism to support a new generation workforce and attract UAE nationals to join the luxury retail sector. DCT is giving young talents a great opportunity by introducing them to the private sector and …
Read More »Dubai College of Tourism partners with Jumeirah Group
Dubai College of Tourism (DCT) has announced a strategic partnership with leading international hospitality company, Jumeirah Group, to facilitate graduates in pursuing successful careers in the tourism and hospitality sectors, and forms an integral part of the industry nationalisation initiative, Medyaf. This initiative firmly supports Dubai Tourism’s growth strategy and highlights the pivotal role that local talent will play in the future of Dubai’s tourism sector and its status as an exceptional world-class destination. Essa Bin Hadher, General Manager of Dubai College of Tourism, commented, “The agreement with hospitality leader Jumeirah Group will provide a major impetus to the Medyaf programme of Dubai College of Tourism, to attract and train talented Emiratis for gainful employment in the tourism sector. It is also a reflection of the strong spirit of collaboration that exists between government and private sector establishments in Dubai and will further enhance the role of the hospitality sector in the implementation of Dubai’s tourism strategy designed to make the city the world’s No.1 most visited, revisited, and preferred destination. With the world going through challenging times, it is imperative to expand the pool of local talent and we are confident that by working with industry partners of Jumeirah Group’s calibre, we will be able to achieve the goals of our industry nationalisation drive, a critical element in strengthening Dubai’s tourism workforce.” Commenting on the agreement, Ellen Dubois du Bellay, Chief Human Resources Officer, Jumeirah Group said, ”The development of young local talent is a key focus for Jumeirah Group. The next generation will be crucial to the future of our company and that of the hospitality sector in the UAE, and we fully support the nation’s mission to …
Read More »Dubai College of Tourism receives international accreditation
Dubai College of Tourism (DCT) has received accreditation for eight of its core certificate and diploma programmes from the Institute of Hospitality, the world-renowned entity dedicated to the career development of tourism professionals worldwide. DCT submitted eight programmes for accreditation, namely, Certificate in Culinary Arts; Certificate in Events; Certificate in Hospitality; Certificate in Tourism; Diploma in Culinary Arts; Diploma in Events Management; Diploma in Hospitality Management; and Diploma in Tourism Management. These programmes were developed by DCT with the twin goals of meeting the demands of the industry for skilled young professionals and to prepare Emiratis for careers across tourism touchpoints, in line with Dubai’s tourism growth strategy. Commenting on the accreditation, Essa Bin Hadher, General Manager of DCT, said, “Dubai College of Tourism is proud to receive this globally recognised accreditation from the Institute of Hospitality. It is testament to the integrity of our international standards across curriculum and faculty and allows us to provide students with the highest quality and relevant training that helps them achieve their academic goals, as well as enabling us to meet the needs of the industry. Gaining accreditation by such a prestigious professional body is also a recognition of DCT’s commitment to continuously strive for excellence to ensure that our graduates are even more readily welcomed by employers in the tourism sector.” Peter Ducker FIH, Chief Executive, Institute of Hospitality said, “The Dubai College of Tourism is an excellent college offering exceptional vocational training and we are delighted to welcome them to our global network. We believe that their certificate and diploma programmes meet the highest quality standards and will provide learners with the skills and knowledge required to progress an exciting career …
Read More »Dubai Tourism partners with Microsoft to streamline solutions for stakeholders
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has partnered with Microsoft to further streamline data-driven services offered to stakeholders, enhance the e-learning platform for Dubai College of Tourism (DCT) and adopt an innovative approach towards showcasing the city as a must-visit destination. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, commented, “As we plan for future scenarios, cloud based solutions have emerged as a crucial element of Dubai Tourism’s digital transformation strategy because of the secure, sustainable and scalable nature of the technology. The diversity of our partnership with Microsoft will add to our efforts to embed world class technology solutions to our business systems and further enhance the scope of cutting-edge digital services that we provide our stakeholders in real-time, to help ensure Dubai stays ahead of the curve and also maintain its position at the forefront of the world’s leading travel destinations.” “Microsoft Azure has been at the heart of the company’s efforts to form several strategic partnerships across UAE’s public and private businesses and accelerate their digital transformation agendas by migrating to the cloud,” said Sayed Hashish, General Manager, Microsoft UAE. “Our partnership with Dubai Tourism enables their platform to seek better customer engagement, empower its workforce, optimise operations and reinvent products and services. This is made possible by our two cloud regions in the UAE serving customers across the region to innovate and grow.” Essa Bin Hadher, General Manager, Dubai College of Tourism, said, “Dubai College of Tourism established a strong online learning platform even before the pandemic and today the advantages of using such a system have become more important than ever. Indeed, in this challenging environment, we are able …
Read More »Dubai College of Tourism offers e-learning & virtual wellness support to students
Dubai College of Tourism (DCT), an institution established by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), is helping students to stay focused and engaged during the current period of self-isolation and social distancing through its interactive online learning programme. Ensuring there are no gaps in their learning, the motivational programme enables students to continue building key industry skills and knowledge whilst studying towards their chosen course and preparing for remote internships upon the completion of the semester. By introducing virtual learning techniques, the college’s inspirational instructors have been able to minimise disruption to student development by following the same schedule as if they were in the classroom, with virtual interactive sessions that include a mix of practical demonstrations, live guest speakers, Q &As, group presentations, role-plays and assessments, which are then presented online. Commenting on the programme, Essa Bin Hadher, General Manager of DCT said, “The situation we are facing today is unprecedented, but we have endeavoured to adapt to the new reality with our distance learning initiative. By developing a comprehensive and integrated electronic learning and training environment, we are able to empower our students to continue their education with as little disruption as possible, and remain resourceful and fully engaged at this time. The initial response from our students has been very positive and we commend both them and our highly professional instructors for embracing this new system so seamlessly.” DCT’s distance learning programme also goes beyond practical and theoretical learning to provide mental health support including yoga, nutrition, and tips for remaining motivated. The ‘Wellbeing Challenge’ was introduced to provide students with a holistic package over the Spring break to help combat the disruption to …
Read More »Dubai College of Tourism launches online tour guide programme
Dubai College of Tourism (DCT) has announced the launch of its new online tour guide training programme, which is designed for individuals looking to become professional certified tour guides. Upon passing the programme, applicants will receive a two-year license and will be able to apply to become professional guides for tour operators or start their own tour company. Designed to make the process of getting a tour guide license as convenient as possible, the programme will teach prospective candidates how to present Dubai and its culture to international visitors, in addition to the skills they need to excel in this position. The course, training and testing is currently available in English, with a Mandarin version being developed and to be launched soon. To enroll for the programme, one has to meet certain requirements, which are listed in the online training platform. Commenting on the programme, Essa Bin Hadher, General Manager of Dubai College of Tourism said, “One of our main goals is to ensure that anyone who visits Dubai has an unforgettable experience and is able to create memories that last a lifetime. Tour guides across the city are critical players in ensuring we achieve this, and by launching our easy-to-access programme we are also laying the groundwork for many more talented emiratis and expatriate residents to join the city’s tourist-facing workforce. With online and distance learning assuming more significance due to the current situation, we have sought to simplify the process of obtaining a Dubai tour guide license through this programme.” Once candidates have fulfilled the preliminary requirements, they need to complete three stages within a maximum of 90 days. This includes the ‘Dubai Way’ section, a 12-hour e-learning …
Read More »DTCM rolls out online courses for staff to broaden skills
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), is offering its employees the opportunity to add value to their professional careers and broaden their skill sets through a range of online courses, while they continue to work from home due to the unprecedented situation caused by COVID-19. Offered in both Arabic and English languages, the courses can be accessed via the online platform of Dubai College of Tourism (DCT), an institution established and mandated by Dubai Tourism to provide vocational and tertiary education, specifically for Emiratis and expatriates who are keen to take up a career in tourism or be employed in tourist-facing roles across various sectors. With a specially curated curriculum that meets the needs of both students and future employers, DCT courses move away from the traditional academic university programmes to provide a hands-on approach that is unrivalled within the industry. With the office environment going virtual during the current period, the entire Dubai Tourism workforce is taking some time out from their busy work schedules to enroll for courses of their choice on DCT’s online platform. Over 30 per cent of the workforce is engaged in following the courses on a daily basis with course completion rates reaching 85 per cent. This figure easily surpasses the global average of less than 10 per cent for online learning course completion. Participants can choose from 50 different courses offering over 500 hours of learning content in the areas of business, digital marketing and the recently introduced Tips and Tricks for Microsoft Teams and the ‘Working remotely from home’ course. The diverse topics include Google Analytics for Beginners, Fundamentals of Digital Marketing, Business Writing, Enterprise Risk Management, Business Continuity, Information …
Read More »Dubai College of Tourism announces industry focused training initiatives
Dubai College of Tourism (DCT), a vocational education institution established as part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has underlined its commitment to building a network of world-class tourism professionals with the launch of a series of new training initiatives available for enrolment at the industry focused learning facility. Building on its extensive range of vocational courses, the college has introduced a Summer Tourism Camp that aims to provide children between the ages of 10-13 years old with hands-on experience of working in the industry. With an emphasis on practical learning, the camp will cover a broad range of activities from cooking classes to day trips in Dubai, giving students an opportunity to learn more about the industry and Dubai’s diverse tourism proposition including hospitality, retail, events and the culinary arts. DCT Summer Camp is now open for registration for attendance starting from July 7 to July 18, 2019. Additionally, DCT has announced a series of Summer Short Courses, to be conducted by seasoned industry professionals. These range from the ‘Principles’ series for beginners, with courses in retail, marketing, event management and travel agency operations; to intermediate courses hosted under the ‘Master Classes’ series, which include courses in Digital Marketing, Branding and Experiential Marketing. Adding to the roster of vocational courses available through the college, DCT will also offer students a 30-hour ‘English for Hospitality’ programme, developed to help them learn specialised communication skills needed when dealing with customers or colleagues. Commenting on the new additions to DCT’s vocational training courses, Essa Bin Hadher, General Manager of Dubai College of Tourism, said, “The launch of the new training courses further cements our position as the primary enabler …
Read More »Dubai College of Tourism initiates Open Days from April to August 2019
The Dubai College of Tourism (DCT), an institution established by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), is holding its annual series of Open Days to raise awareness of its vocational and specialised courses for prospective students. The next DCT Open Day will be held on April 22 at DCT’s new campus located at One Central, in the Dubai World Trade Centre area. The first Open Day of 2019 was held on March 23, kicking off the programme which will offer six further Open Days on Saturdays during the summer months. Dates include April 27, June 22, July 6, July 20, August 3 and August 24, 2019. Open to both prospective students and their parents, the Open Days will be held between 2-6 pm, giving first-hand insight into the world-class vocational education programme that is offered at DCT across five core disciplines: Retail, Tourism, Hospitality, Culinary Arts and Events. Essa Bin Hadher, General Manager of Dubai College of Tourism, said, “The Open Days at DCT provide an opportunity for prospective students to tour our brand-new campus, learn about the various programmes available, meet the instructors and also talk to current students to get a better understanding of the specialised courses on offer. We are committed to providing the highest quality training packages, delivered within a friendly environment that will also help pave the way for students to find suitable job placements through our network of stakeholders. We hope our Open Days will encourage applications from prospective students who are interested in joining us for the September 2019 intake to continue their education as they pursue a range of qualifications including Certificates, Diplomas and Applied Bachelors Programmes.”
Read More »First Spring Tourism Camp kicks off in April
The Dubai College of Tourism (DCT), an institution established by Dubai’s Department of Tourism & Commerce Marketing (Dubai Tourism), has announced the launch of its Spring Tourism Camp programme, offering a unique introduction to the courses available at the college across its five core disciplines; Tourism, Retail, Culinary, Arts, Events and Hospitality. The camp will combine learning with entertainment to introduce Dubai as a world-class tourism and cultural destination, giving students an opportunity to experience first-hand the emirate’s diverse destination offerings. Blending classroom activities and hands-on learning with fun and educational outings including site visits to some of the city’s well-known tourist attractions, the camp will give participants an insight into the courses offered at DCT. Each day of the five-day programme will feature lessons and activities dedicated to each of the courses offered, giving them a preview into what they could learn as a DCT student. Commenting on the launch, Essa Bin Hadher, General Manager of DCT, said, “Dubai College of Tourism is committed to empowering young talent, and our Spring Tourism Camp will offer students an innovative edutainment experience as they start to consider their future career options. Providing students, and parents, with an affordable and productive way of spending their upcoming school holidays, the camp’s programme of activities is designed to increase awareness of DCT, offering students a taste of the different courses available at the college. The camp, which is open for both Emiratis and expatriate students, will also help enlighten on the possibility of a vocational education and career opportunities in Dubai’s tourism industry, specifically through the courses offered at DCT that are tailored to meet the needs of future employers.”
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