Red Sea Global (RSG), the developer behind the regenerative tourism destinations The Red Sea and AMAALA, revealed plans to open an adventure and entertainment district. It will be unveiled to the public from 1 March 2026, named ADRENA, it will serve guests from across The Red Sea destination and further afield. Located a short drive from Shura Island, the district will offer visitors unique activities, ranging from surfing to wakeboarding, cliff diving to skateboarding. Set in a truly unspoiled and natural environment, ADRENA offers day and night entertainment for different moods. After dark, the beach club becomes a place to unwind while a DJ plays rhythmic house music, delicious South American cuisine is accompanied by an especially curated mocktail menu, all served until late into the evening. “Our unique adventure and entertainment district isn’t just about offering thrilling experiences, it’s about embodying the freedom of a coastal lifestyle – the energy, the community, the connection with nature. We’ve built ADRENA with sustainability at its core, demonstrating our commitment to regenerative tourism and ensuring an unforgettable experience for every guest, day and night. We look forward to welcoming visitors in the coming weeks,” said John Pagano, Group CEO of Red Sea Global. Inspired by the words ‘adrenaline’, ‘arena’ and ‘dream’, ADRENA embodies the perfect mix of excitement, energy, and imagination. It is led and managed by Red Sea Sports & Entertainment Co. which also operates WAMA, specializing in water sports, Galaxea offering underwater experiences, and Akun delivering on land adventures. ADRENA is designed to give guests the opportunity to embark on new experiences and try out action sports in world class facilities with an expert team and take their adventures beyond the …
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