Tag Archives: Emirates

Emirates signed a Memorandum of Understanding (MoU) with the Malta Tourism Authority to bolster inbound tourism through collaborative marketing efforts. The MoU was signed by Thierry Aucoc, Emirates’ Senior Vice President, Commercial Operations (West) Europe and Americas and Carlo Micallef, Chief Executive Officer, Malta Tourism Authority, during ITB Berlin, Germany’s premier travel trade exhibition. The signing ceremony was also attended by senior executives from both organizations. Under this strategic alliance, Emirates will leverage its expansive global network to promote Malta as a premier leisure destination. Key initiatives will include organizing media familiarisation trips from key target markets to showcase Malta’s unique appeal as a Mediterranean gateway. The two entities will further explore joint advertising campaigns and collaborations with tour operators and travel agents to develop compelling promotional packages. Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said: “Malta has been a key destination in our European network for over two decades, and we’ve witnessed its growing popularity as a sought-after leisure gateway over the years. This agreement reaffirms our commitment to supporting Malta’s tourism industry by leveraging our global reach to further boost inbound travel. Our daily service, operated by a Boeing 777-300ER—the largest scheduled passenger aircraft serving the destination—ensures that travellers enjoy our award-winning products and services, while local businesses benefit from the significant cargo capacity we offer on the route.” Malta’s Deputy Prime Minister and Minister for Foreign Affairs and Tourism Hon. Ian Borg said: “This agreement will continue strengthening the long-standing collaboration between Malta and Emirates, while helping us reach out to more travellers, as we spread the word about the Maltese Islands’ unique attractions and experiences. By joining forces with international airlines and other key industry …

Emirates announced that it is expanding its long-standing partnership with Trip.com to focus on exploring growth avenues to capture emerging opportunities in new markets and customer segments. In the next phase of its expansion, the partnership will Emirates and Trip.com will collaborate on expanding Trip.com’s global presence through strategic partnerships and activations, leveraging Emirates’ extensive international network, and coordinating promotional efforts in Asian and European markets, which remain a strategic focus for both Trip.com and Emirates. The agreement was formalised at ITB Berlin by Nabil Sultan, Executive Vice President, Passenger Sales & Country Management for Emirates and CT Ooi, VP of Flights Business, Trip.com Group. Nabil Sultan commented on the newly expanded partnership: “We very much look forward to extending the breadth and depth of our cooperation with Trip.com. The next phase not only strengthens our position to provide more of our products to Trip.com’s customer base, but also unlocks traveller demand for air and hotel packages, enables us to integrate offers across both of our loyalty programmes and tap into a variety of consumer segments with specialised promotions. We look forward to empowering Trip.com customers with options to customise their travel with ease on Emirates.” CT Ooi added: “At Trip.com, we are excited to take our partnership to new heights, integrating a wide range of flight offerings with an expanded portfolio of hotels and travel services. By combining Emirates’ world-class network with Trip.com’s innovative travel ecosystem, we are creating more opportunities for travellers to access exclusive flight and hotel packages, tailored promotions, and enhanced loyalty rewards.” Product integration and exclusive promotions: Emirates and Trip.com will work closely on boosting customer conversion by integrating a variety of Emirates flight offerings …

Emirates and Costa Cruises have renewed their partnership through 2027, further positioning Dubai as a major global cruise hub. Announced at ITB Berlin, the renewed partnership builds on two decades of successful collaboration, uniting both the airline and cruise company’s expertise to elevate the passenger journey while further developing Dubai’s proposition as a premier cruise destination with integrated, seamless connectivity across air, land and sea touchpoints. Emirates and Costa Cruises will collaborate on joint marketing efforts, harmonised flight scheduling, and dedicated capacity in the form of ‘cruise blocks’ with the availability of comfortable flights for cruise passengers to meet demand from key markets across the airline’s network where possible. To deliver an exceptional experience at every customer touchpoint, the partnership will focus on sharing relevant data and insights to improve service delivery, as well as dedicating support teams for cruise passengers to facilitate a smooth check-in process at Dubai Harbour Cruise Terminal. Both parties will also work closely on enhanced transport solutions between Dubai International Airport and Dubai Harbour Cruise Terminal. Emirates and Costa Cruises will also explore opportunities to expand their partnership beyond Dubai, which includes regions in the Costa Cruises network like Central and South America, the Far East and Southeast Asia. The MoU was signed by Nabil Sultan, Emirates Airline; and Daniel Caprile, Costa Cruises. Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline said: “Costa Cruises’ commitment to Dubai stands as a testament to our shared vision of strengthening its position as the preeminent gateway for winter cruising. For Emirates, the cruise traveller segment offers immense growth potential, in addition to generating substantial multiplier effects for Dubai’s economy. We’ll be working closely with stakeholders across the tourism eco-system, …

Emirates and Expedia Group have expanded their long-standing partnership through the airline’s full integration of its New Distribution Capability (NDC) API with Expedia Group’s brands, establishing a direct connection that delivers Emirates’ complete portfolio of fare products and services to Expedia Group’s global customer base. This latest enhancement will empower millions of travellers to unlock a wider range of options and benefit from streamlined booking capabilities on Expedia Group’s brands when planning their journeys to any point on the airline’s global network. Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline said: “We are proud to expand our partnership with Expedia Group, allowing travellers on the platform to personalise their booking experience with Emirates. Looking ahead, our enhanced collaboration will provide travellers with seamless access to Emirates’ NDC content while expanding booking possibilities across all elements of their journey.” Greg Schulze, Chief Commercial Officer, Expedia Group said: “Our expanded partnership with Emirates marks a significant step in elevating the travel experience. This collaboration gives our global travelers more customised options and easier bookings, allowing them to create unique trips that suit their needs. Ultimately, it’s about making every journey a lasting memory for our travelers.” The full integration will enable Expedia Group to offer Emirates’ NDC fares, products and ancillary services including extra baggage and seat selection, along with other improved features and flexibility in their booking journeys. In addition to customer personalisation, Emirates and Expedia Group will explore deeper collaboration on loyalty programmes to enhance travel rewards for both companies’ customers. They will leverage market data insights to drive business growth and inform joint marketing initiatives. The partnership will also focus on creating end-to-end booking experiences by leveraging …

Emirates strengthens its presence across Asia with the launch of daily non-stop flights between Dubai and Shenzhen from 1 July 2025*. The airline will also introduce four weekly services to Da Nang on 2 June and three weekly flights to Siem Reap from 3 June with both cities connecting via Bangkok. The addition of Shenzhen, Da Nang and Siem Reap, puts Emirates ahead of the curve with the largest and most diversified route network among any non-Asian airline in East Asia, offering 269 flights per week from Dubai to 24 points. This latest expansion also marks Emirates’ fourth gateway into the Chinese mainland, third destination in Vietnam and second point in Cambodia. Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said: “We remain committed to offering business and leisure travellers unparalleled access to Southeast Asia and the broader East Asia region by delivering an extensive flight schedule. Our expansion into Shenzhen opens new doors for business and economic exchange between this technological powerhouse and global markets. As we prepare to launch operations, we extend our gratitude to the Chinese authorities and airport partners for their ongoing support and are committed to ensuring this route’s success while fostering cultural bonds and unlocking future economic potential.” He added: “Vietnam holds a strategic place in our Southeast Asia network. Our decision to expand operations to Da Nang as our third point in Vietnam comes at an opportune moment, following the landmark Comprehensive Economic Partnership Agreement (CEPA) between the UAE and Vietnam. We are confident that our new service will elevate the existing bilateral trade and commercial collaboration between our nations. We extend our gratitude to our local partners and Da Nang International Airport …

Emirates and Garuda Indonesia unlocked a world of new opportunities for frequent flyer members with the launch of a joint loyalty programme offering. Emirates Skywards and GarudaMiles members can now earn and redeem Miles while travelling across a combined network of more than 200 destinations. The two carriers launched a codeshare agreement in 2022 and have since expanded their partnership to offer loyalty programme members more destinations, more Miles, and more rewards. The agreement was signed on the sidelines of Aviation Festival Asia 2025 by Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, and Rahmaniar, Miles & Ancillary Group Head Garuda Indonesia. Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer: “At Emirates Skywards, we’re always exploring new ways to offer more choice, value, and opportunities for our members. Our exciting new partnership with Garuda Indonesia will bring significant benefits to both Skywards and GarudaMiles members. This strategic collaboration aligns with Skywards’ vision of creating a truly global loyalty experience for our members worldwide. It will open new doors for frequent flyers to earn and redeem miles across our combined networks, while also expanding our renowned loyalty offering in Southeast Asia. We look forward to growing this partnership and delivering even greater value to our members.” Wamildan Tsani Panjaitan, President & CEO Garuda Indonesia, explained: “We are thrilled to present this enhanced value partnership for both Garuda Indonesia and Emirates loyal passengers. With this new joint loyalty programme, Garuda Indonesia represents its commitment to always deliver exciting offers to our GarudaMiles members while adding more benefits for Skywards members. Giving more opportunities to earn and redeem miles seamlessly across both networks globally, this initiative will unlock more destinations for …

Emirates has unveiled an exciting new offer for travellers planning a trip to Dubai this winter. Travellers flying from select regions who book a return ticket in First Class or Business Class to Dubai, or with a stopover in the city, will receive a complimentary stay at the luxurious JW Marriott Marquis. Travellers flying in Premium Economy or Economy Class can enjoy a complimentary one-night stay at either Crowne Plaza Dubai Deira or Holiday Inn Festival City. Furthermore, those flying to Dubai from select regions with Emirates can also get complimentary access to Sky Views Observatory with access to the Sky Glass Slide and Fountain boardwalk. * This offer is available on emirates.com, Emirates contact centre, retail and ticketing offices or travel agencies. Located just minutes away from Dubai Mall, Burj Khalifa, and Dubai Opera, the JW Marriott Marquis Hotel offers an exceptional base to experience the best of Dubai. As a bustling and dynamic 5-star property, this iconic hotel is among the tallest in the world, featuring two towers, 1,608 luxurious rooms, and breathtaking views of the water and city skyline. Guests can enjoy a refreshing swim in the outdoor pool, energise at the state-of-the-art fitness centre, or unwind with a soothing massage at Saray Spa. The hotel also offers 12 restaurants and lounges, offering Japanese, Italian, Indian, and Thai cuisine. For travellers in Premium Economy or Economy, Crowne Plaza Dubai Deira provides a comfortable stay in the heart of Dubai’s vibrant Deira district. The Deira district is home to traditional souks, modern malls, and cultural landmarks all within walking distance. Alternatively, the Holiday Inn, Festival City is situated in one of Dubai’s premier shopping, dining, and entertainment hubs, and …

Emirates signed an interline agreement with West Africa’s largest airline, Air Peace, enhancing connectivity for passengers travelling to and from Nigeria. The partnership expands Emirates’ footprint to 13 new cities in Nigeria with frictionless single-ticket travel and simplified baggage throughput. Travellers booked on flights from Dubai to Lagos can access more of Nigeria, with onward connections to Asaba, Akure, Benin City, Calabar, Enugu, Ilorin, Kaduna and Owerri. The interline agreement will also benefit corporate travellers, connecting to additional cities in one of Africa’s major economic hubs, including its capital city Abuja, Kano, Uyo, Port Harcourt and Warri, further supporting the strong bilateral trade relationship between Nigeria and the UAE. Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said, “Emirates is a steadfast partner of Nigeria’s tourism, trade and aviation sectors. This partnership with Air Peace is the next step on this journey, bolstering our connectivity and introducing more travel options for corporate leisure, and travellers visiting friends and family to and from Nigeria. We look forward to deepening our strategic partnership with Air Peace in the future to enhance the benefits for our mutual customers.” Oluwatoyin Olajide, Chief Operating Officer, Air Peace said, “We are excited about this strategic interline partnership between Air Peace and Emirates, which is a significant step towards enhancing global connectivity for Nigerian travellers. It aligns with our mission to provide seamless, world-class travel experiences while expanding our route network and international reach. This collaboration not only expands Air Peace’s international reach but also offers Nigerians arriving from Dubai seamless access to key domestic destinations, including Asaba, Akure, Benin City, Calabar, Enugu, Ilorin, Kaduna, and Owerri. By improving ease of travel, we are boosting business, tourism, …

Emirates Skywards and ALL  have taken their partnership to new heights, offering members additional benefits and opportunities to maximize their rewards through seamless conversions. Through this enhanced collaboration, Emirates Skywards members who are also members of ALL can now convert their Skywards Miles into ALL Reward Points, unlocking extraordinary experiences across Accor’s extensive network of over 5,600 hotels across more than 45 Accor brands and 5,000 Limitless Experiences. For every 4,000 Skywards Miles, members will receive 1,000 ALL Reward Points, which can be redeemed for stays, exceptional dining experiences, or exclusive Limitless Experiences available on ALL.com. In an exciting development, the partnership introduces seamless two-way conversions between the two loyalty programmes. This feature empowers members to maximize their rewards and enjoy unparalleled lifestyle and travel experiences with both brands. ALL Members can also convert their ALL Reward Points into Skywards Miles, with 4,000 ALL Reward Points equating to 2,000 Skywards Miles. Skywards Miles can be redeemed for an extensive range of rewards, including flight tickets on Emirates and partner airlines, flight upgrades, gift cards, hotel stays, hospitality at sporting and cultural events, tours, and money can’t buy experiences. Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: “At Emirates Skywards, we’re constantly exploring new ways to help our members maximise the value of every Skywards Mile earned and redeemed. And our enhanced partnership with ALL – Accor’s loyalty programme will offer exactly that. Emirates Skywards members can now convert Skywards Miles to ALL Reward Points, and access exceptional hotel stays at more than 45 Accor brands worldwide, enjoy limitless experiences and more. ALL loyalty members can also convert ALL Reward Points to Skywards Miles, and enjoy fantastic benefits Emirates …

Emirates unveils its Emirates World store in Egypt, expanding the reach of its refreshed travel retail store concept that elevates the customer experience through product showcases, smart technologies and expert travel consultants. The Emirates World store, located at the luxurious 5A WaterWay in Cairo, was inaugurated by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer and Adil Al Ghaith, Senior Vice President Commercial Operations, Centre, in the presence of Her Excellency Mariam Al Kaabi, UAE Ambassador, Pilot Montaser Mana, the Deputy Minister of Civil Aviation of Egypt and Amr Kady, CEO of Egypt Tourism Authority. The opening ceremony was also attended by other distinguished guests, trade and media partners. Commenting on the milestone, Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer said, “This year marks our fourth decade of operations. Egypt was one of the first five destinations that we launched to at the very beginning of our operations, and we are proud to further enhance our offering for customers with the inauguration of Emirates World in Cairo.” He continued, “Our global retail strategy is perfectly aligned with our ‘Fly Better’ promise, offering our customers the elevated hospitality they expect from Emirates, along with smart and efficient technologies, hands-on product displays and expert support and advice. We will continue to roll out Emirates World concept stores in Africa and across our network, to connect more deeply with our customers at more touchpoints on the ground.” At 332m2, Emirates World Cairo brings the airline’s iconic product and services even closer to customers in the city. With its light and airy colour palette and open-plan lounge-like environment, the concept store is reminiscent of the airline’s signature inflight look and feel, further …