Tag Archives: Emirates tops yougov report findings

Dubai’s flag-carrier airline Emirates tops YouGov Travel and Tourism Rankings 2022 in the UAE, receiving the highest Impression score of +63.3 among the residents in the country. Last year, during the summer months when many destinations eased their travel restrictions, Emirates responded to the strong travel demands by ramping up its route to 90% of pre-pandemic coverage. Additionally, the continued emphasis on health and safety measures as well as making the process as contactless as possible with minimal interaction with people, together with the extension of Tier status deadlines by one year were all very well received by the public, contributing to the brand’s strong overall impression among the UAE residents. YouGov’s BrandIndex measures the public’s perception of brands on a daily basis across a range of metrics. The Rankings were compiled using the Impression score, which is a measure of whether a consumer has a positive or negative impression of a brand calculated by taking the average net score for the year 2021 (1st January 2021 – 31st December 2021). Emirates’ rival Etihad Airways is in second place with an Impression score of +40.5, while another popular airline Qatar Airways takes tenth (22.1) place in the rankings. The rest of the list is dominated by Hotels & Resort brands. Dubai’s most iconic hotel Burj Al Arab is placed third (+32.6). Last year, for the first time, the hotel opened its doors to non-guests (residents and tourists) to discover its most prestigious and inaccessible spaces, which might have helped the brand create a stronger positive impression among the people in UAE. Ocean-themed luxury resort Atlantis, the Palm is fourth (+28.7), followed by other five-star properties Hilton (+25.9), Jumeirah (+25.6), and …

Read More »