Emirates has signed a Memorandum of Understanding (MoU) with Sri Lanka Tourism Promotion Bureau recently at the Emirates Group Headquarters in Dubai. The agreement reaffirms the airline’s commitment to Sri Lanka and outlines mutually beneficial initiatives that will help revive the country’s trade and tourism industry. The MoU was signed by Ahmed Khoory, Emirates’ SVP Commercial West Asia & Indian Ocean, and Kimarli Fernando, Chairperson of Sri Lanka Tourism Promotion Bureau. The agreement was signed in the presence of H.E. Malraj De Silva, Ambassador Sri Lanka Embassy, Hon Prasanna Ranatunga, Minister of Tourism Sri Lanka, Hon D.V. Chanaka, State Minister Sri Lanka Aviation, and Adnan Kazim, Emirates’ Chief Commercial Officer. Ahmed Khoory, SVP Commercial West Asia & Indian Ocean at Emirates, said: “Sri Lanka remains a very key market in Emirates’ global network and the agreement signed today underscores our unwavering commitment to the country. We launched operations to Colombo more than 35 years ago, and our partnership continues to grow from strength to strength. We look forward to exploring mutually beneficial initiatives that will help revive the nation’s trade and tourism sectors, and provide Emirates with an opportunity to serve market demand.” Kimarli Fernando, Chairperson Sri Lanka Tourism Promotion Bureau, said: ‘Sri Lanka is a beautiful island destination and strategic partners such as Emirates is key to drive Sri Lanka’s travel and tourism industry. Therefore this partnership is vital for us to explore and capitalise opportunities that emerge and to open up beautiful avenues to establish brand awareness and perceived quality in the global tourism market. Thus we are excited about the partnership and also grateful for all the support Emirates has extended us during the three decades of …
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