The Sharjah Commerce and Tourism Development Authority (SCTDA) released two new books at the ongoing 38th edition of the Sharjah International Book Fair 2019, which is being held under the theme ‘Open Books, Open Minds,’ to celebrate the Emirates’ title as ‘World Book Capital for 2019.’ The fair kicked off on October 30, 2019, and will run until November 9, 2019, at the Sharjah Expo Center. SCTDA’s participation in the third largest book fair in the world falls in line with its endeavors to further develop the tourism sector, as well as contribute to promoting knowledge and appreciation for culture and heritage across the emirate. The first book titled ‘Sharjah, the Heart of Culture’ talks about the emirate’s rich heritage, culture and sheds light on its vision and strategies to educate the younger generation about local traditions. The second book, titled ‘Visitors from Space’ has been published in collaboration with Kalimat Publishing. The comic book explores various aspects of Sharjah, including trivia, places to see, and destinations to visit for children to understand. H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, says, “Our participation in the 38th edition of the Sharjah International Book Fair reflects our commitment to accelerating the cultural movement in Sharjah. The emirate is steadily moving forward towards global leadership, in line with the vision and directives of H.H. Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah. H.H. has laid the foundation for a cultural and intellectual revival in the emirate by sparking the love of reading within the local community.”
Read More »Abu Dhabi tourism roadshow in 3 Indian cities
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is embarking on a three-city roadshow to India to help promote the emirate and encourage more Indian visitors to explore and discover Abu Dhabi. The delegation, including the UAE’s national carrier Etihad Airways, Jet Airways, Yas Experiences, Dusit Thani, Royal Arabian, Air Travel Enterprise, Sofitel and Rotana, will be in India from 17th – 21st September, 2018. The roadshow will commence in New Delhi in northern India before moving on to Chennai and ending in Bengaluru. Mubarak Al Nuaimi, Director Promotions and Overseas Offices, DCT Abu Dhabi, said, “India is a vital tier-one source market for us, providing us more hotel guests each year. In 2017, we recorded spectacular double-digit growth from India and we are already recording further progress from the Indian market since the turn of the year. We are now running a series of roadshows to cities across the country, highlighting the emirate and its attractions. We have excellent air connectivity, with 278 flights a week to Abu Dhabi from 12 Indian destinations.” Bejan Dinshaw, Country Manager India, DCT Abu Dhabi, said, “Our persistent efforts have managed to reinforce India as one of the leading overseas source markets for Abu Dhabi. Our YoY performance has witnessed stupendous growth and this has been possible because of the impressive work done by our trade partners. These roadshows have helped our stakeholders to connect with the regional trade partners, further boosting tourism to the Emirate.” India is currently the second-largest overseas market for Abu Dhabi after China. Last year saw more than 360,000 Indians staying in Abu Dhabi’s 162 hotels and hotel apartments, an increase of more than …
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