Tag Archives: Emaar

Emaar has announced landmark developments that will further strengthen UAE-China relations. To honour Chinese expatriates in the UAE and further bolster business ties with China, Emaar will develop the Middle East’s largest Chinatown within the retail district of Dubai Creek Harbour, its six-square-kilometre mega-development, only 10 minutes from the Dubai Internal Airport and the iconic Burj Khalifa. The retail precinct will occupy a central location within Dubai Creek Harbour – a destination which will be home to the world’s new icon, Dubai Creek Tower, and encompass vibrant lifestyle elements. Set by the Dubai Creek waterway, elegantly designed homes in Dubai Creek Harbour will offer spectacular views of the city’s dramatic skyline, the waterfront and the Ras Al Khor Wildlife Sanctuary – home to over 450 animal species and migratory birds, including pink flamingos. Further strengthening Emaar’s outreach to China, the company also announced that it will open three dedicated pavilions in China – Beijing, Shanghai and Guangzhou, all cities served by direct daily flights to Dubai on Emirates Airline. The three offices will promote tourism, education, trading and investment between UAE and China. In a third significant announcement, Emaar will expand its premium luxury hotel and serviced residences brand, Address Hotels + Resorts, to China. Discussions are ongoing to develop and operate Address branded hotels in key cities in the country, given the strong appeal and familiarity that the brand enjoys among Chinese tourists.

The Sharjah Investment and Development Authority (Shurooq) has signed a management agreement with Emaar Hospitality Group to operate a lifestyle boutique hotel – Vida Al Qasba Sharjah in Al Qasba. The hotel featuring 100 rooms and suites is uniquely positioned to meet the increasing demand for spacious and quality hotel rooms in Sharjah. Marwan bin Jassim Al Sarkal, CEO, Shurooq and Olivier Harnisch, CEO, Emaar Hospitality Group, signed the management agreement in the presence of senior officials of both entities. Commenting on the agreement, Al Sarkal said, “Sharjah’s tourism sector has recorded consistent growth with the number of hotel guests set to increase from 2.07 million in 2017 to over 3.16 million in the next two years. To meet the demand, it is important to strengthen the supply of quality hotels that meet the lifestyle aspirations of the visitors. We chose Emaar Hospitality Group’s Vida Hotels and Resorts to operate our boutique hotel in Al Qasba, led by its credentials in creating a refreshingly different experience for the new generation of travellers.” Harnisch said, “Vida Hotels and Resorts has brought a fresh identity to the hospitality sector of the region with our focus on two defining features that meet the aspirations of the new generation of travellers – design-led spaces and connectivity. Sharjah has tremendous potential of growth for its hospitality and tourism sectors. Vida Al Qasba Sharjah addresses a distinctive white space in the market through its positioning as a lively and vibrant hub where inspiring minds meet and connect.”

Emaar prepares to host New Year celebrations with its all-new ‘Light Up 2018’ spectacle in Downtown Dubai with festivities spanning Burj Khalifa and water-music performances at The Dubai Fountain. The façade of Downtown Dubai’s iconic buildings will serve as the canvas for the spectacular show set to a specially choreographed music. The entire show is coordinated and produced by a team of world-class experts. Celebrating the pride of the nation and the spirit of positivity that marks Dubai, the event also marks the coming together of several government and private sector entities joining hands with Emaar. Dubai Department of Tourism & Commerce Marketing, Roads & Transport Authority, Dubai Police, Dubai Civil Defence and Dubai Health Authority, among other governmental entities, are supporting the event to offer a seamless experience for visitors. Special viewing platforms will be set up across Burj Park and Downtown Dubai. The event will be broadcast live on televisions globally and beamed on big screens in Downtown Dubai. The experience can be watched online at www.mydubainewyear.com. A Twitter Live Stream can be viewed by following @MyDowntownDubai.

In another technology first, Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties PJSC, has introduced panoramic, 360° virtual tours of its hotels in Dubai. The virtual tours, comprising high-definition photographs and videos, offer visitors the opportunity to experience the unique value propositions of each hotel, discover its myriad facets and make an informed decision regarding the purchase – be it for booking hotel stays, restaurants or spas. These virtual tours cover properties under the premium luxury hotel and serviced residences brand, Address Hotels and Resorts; the upscale lifestyle hotel and serviced residences brand, Vida Hotels and Resorts and the new contemporary mid-scale hotel and serviced residences brand, Rove Hotels. The visitors are virtually taken through the spectacular architecture that defines properties under the Address Hotel and Resorts, including Address Boulevard, Address Dubai Marina, Address Dubai Mall, Address Montgomerie and Palace Downtown. Also, they virtually get to see the exceptional ambience offered by Vida Downtown and Manzil Downtown, as well as the three Rove Hotels that are currently operational in central locations across the city – Rove Downtown, Rove City Centre and Rove Healthcare City. To view, navigate to the master-brand pages, which will take you to individual hotel websites, where you can take the interactive tours.

Dubai Tourism’s two major initiatives, being carried out by its Dubai College of Tourism  (DCT) –  ‘Medyaf’ (Generous Host) and the ‘UAE Tour Guide Programme’ under its Emiratisation Programme, are aimed at training UAE nationals for a future career in the tourism industry. Dubai Tourism was at this year’s Careers UAE, which ended a few days ago at the Dubai World Trade Centre. At this event, DCT is also promoting the programme of Dubai Summer Surprises (DSS), the summer extravaganza run by the Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, to recruit young UAE nationals as volunteers during DSS 2017. The participating partners of Dubai Tourism representing various sectors including retail, hospitality and entertainment are: Emaar, Jumeirah Group, Dubai Parks and Resorts, Chalhoub Group, Shangri-La Hotel, Millennium Hotels and Resorts, AccorHotels, Rotana Management Cooperation, Habtoor Grand Resort, Marriott International, JA Resorts and Hotels, IMG Worlds of Adventure, Plazzo Versace, Hilton and InterContinental Hotels Group. Essa Bin Hadher, General Manager, Dubai College of Tourism, said:  “Young Emirati men and women are being encouraged by the leadership of the country to participate in all aspects of development of this nation and contribute towards economic growth. As a result, Dubai’s rapid development has seen the emergence of highly qualified young UAE nationals in the local workforce, both in government and private sectors, and more and more of our nationals are getting actively involved in imparting their knowledge and skills in diverse sectors. Against this backdrop, and based on our commitment to support the on-going programme of Emiratisation, we have joined hands with our partners in the private sector at this year’s Careers UAE to provide promising young UAE nationals …

Address Hotels and Resorts unveiled its new city lifestyle resort in Dubai, Address Boulevard. It adds to Emaar Hospitality Group’s impressive and growing portfolio of luxury hospitality venues that have redefined the hotel industry and set new benchmarks in service standards. Address Boulevard has 196 spacious rooms including 116 spacious Deluxe Rooms, 44 Deluxe Club Rooms, 28 One-Bedroom Suites, seven Two-Bedroom Suites and a luxurious Presidential Suite offering spectacular views of The Dubai Fountain and Burj Khalifa. In addition, there are 532 serviced apartments including duplexes and two penthouses, with short-term guests at the residences also guaranteed access to the hotel’s facilities. Chris Newman, Chief Operating Officer of Emaar Hospitality Group, said: “Address Boulevard is another statement on the ambition of Emaar Hospitality Group to set new industry standards. A celebration of the hospitality excellence that we have brought to Dubai, it is uniquely positioned as a city lifestyle resort – which integrates all the romantic charm of a resort with the convenience, amenities and appeal of a city hotel. Address Boulevard is exceptional in all its facets – from the architecture to the interiors, the unobstructed views of iconic attractions, and our uncompromising approach to superior guest service.” Appealing to leisure and business travellers, Address Boulevard enjoys an exclusive city location that is perfect for overseas visitors who yearn to be in close proximity to retail and leisure attractions. Within walking distance of The Dubai Mall, the world’s largest retail and entertainment destination, the hotel is also on the vibrant Mohammed bin Rashid Boulevard, offering an extensive choice of specialty food and beverage concepts, ideal for families and young visitors. It is also in close to Dubai Opera, the …