Tag Archives: Emaar Hospitality Group

Emaar Hospitality Group has launched an innovative service culture programme that aims to transform every touch point of the guest journey in its hotels (Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels) into a genuine lifestyle experience. It focuses on employees and includes a series of workshops and training sessions to further enhance their ‘service mindset’. Developed by Performance Solutions and based on the ‘Reverse Thinking’ approach, the programme focuses on the desired guest experience for determining optimal staff behaviour, working climate and leadership. On the business level, the programme is expected to not only build guest loyalty but also drive long-term value creation. Olivier Harnisch, Chief Executive Officer, Emaar Hospitality Group, said, “Service excellence is what sets apart hotel brands, and we are taking the whole ‘guest experience’ to the next level through our ‘service culture’ programme. At the heart of this innovative initiative are our employees, every one of them being a brand ambassador, who will bring add-on value to the guest experience at every touch point. As Emaar Hospitality Group expands its geographic footprint globally and focuses on digital transformation, lending an enhanced human touch is vital in ensuring that we deliver genuine value to our guests.”

Emaar Hospitality Group has partnered with Global Hospitality Services (GHS) to expand its brand reach and customer base in the key strategic markets such as the Americas, the United Kingdom and other parts of Europe, India and China. Global Hospitality Services will showcase Emaar Hospitality Group to the leisure and corporate segments in these key markets, underlining its service standards and innovative lifestyle products. Emaar Hospitality Group has been the leading provider of innovative lifestyle travel products, through its three hotel brands – Address Hotels + Resorts; Vida Hotels and Resorts; and Rove Hotels. Linda Bekoe, VP of Global Sales at GHS supported this as she commented, “At GHS, we utilise the power of collaboration and collective capability to open doors and give a global voice to our hoteliers. We are proud to work alongside Emaar Hospitality Group and assist its brands to further penetrate the market on a global level.”

Rove Hotels, the contemporary lifestyle brand by Emaar Hospitality Group, has unveiled its fourth hotel, with a focus on the fast-growing meetings, incentives, conferences and exhibitions (MICE) tourism sector of Dubai. Offering a design-influenced lifestyle experience for value-conscious business travellers, Rove Trade Centre has 270 rooms and will also appeal to leisure travellers who can access Dubai’s leading tourism, retail, food and beverage, and leisure destinations such as Downtown Dubai, City Walk and the Satwa/Jafiliya and Karama neighbourhoods. The home-grown Dubai hotel brand continues to offer a strong value for business and leisure travellers. Six more Rove Hotels are being developed, also in strategic locations across the city, each meeting the needs of visitors from across the world seeking value lifestyle experiences in Dubai. This will take the total number of rooms under Rove Hotels, developed as a joint venture between Emaar Properties and Meraas Holding, a Dubai-based holding company, to over 3,700 by 2020.

Jabal Omar Development Company (JODC), Saudi Arabia’s leading real-estate development company, announced that Emaar Hospitality Group’s premium luxury hotel brand Address Hotels and Resorts has been selected to manage its flagship hospitality project in the holy city of Makkah. This also marks the first expansion of Address Hotels and Resorts to the Kingdom of Saudi Arabia. The Jabal Omar Address Makkah, scheduled to open in 2019, is located just steps away from the Grand Mosque. Its two identical towers are the tallest towers within the master development. An interconnecting bridge linking the two towers serves as a visual landmark of the project. With a built-up area of about 2 million sq. m., Jabal Omar Address Makkah would feature residences, hotels, malls, retail amenities, prayer areas and other support facilities. There will be about 1,490 hotel rooms and suites, including units available for freehold sale.

Emaar Hospitality Group has unveiled the first and only beachfront resort property under its flagship Address hotel brand in Dubai – The Address Jumeirah Resort + Spa, managed by The Address. The Address Hotels + Resorts will manage the 182 room hotel, serviced residences and residential apartments in the spectacularly designed towers. At a height of over 290 metres, the majestic development, with a shimmering façade opening to the Arabian Sea, is located at the end of the Jumeirah Beach Residences in Dubai Marina. Offering an unbeatable value proposition and exceptional lifestyle choice, the thoughtfully designed residences and serviced apartments will open for sale shortly. Appealing to both leisure and corporate travellers, The Address Jumeirah Resort + Spa is set apart by its distinctive location overlooking the Ain Dubai (Dubai Eye) and with direct access to Sheikh Zayed Road. It celebrates a never-before lifestyle choice with attractions including a rooftop infinity pool, 100 metres of beach frontage and exclusive F&B concepts including a lounge at the highest level.

Emaar Hospitality Group has marked the opening of the first Rove Hotel – Rove Downtown Dubai. It is the first property under Rove Hotels, a joint venture by Emaar and Meraas, a Dubai-based holding company. The 420-room Rove Downtown Dubai exemplifies all the core values that Rove Hotels will bring to Dubai, as the first of ten planned hotels operational in the city by 2020, seven of which have already been announced. Just about 20 minutes from Dubai International Airport and located right next to Downtown Dubai, Rove Downtown Dubai celebrates the very pulse of modern Dubai, with its unique approach to delivering high quality hospitality experiences that transcend typical value hotel norms. Chris Newman, Corporate Director of Operations at Emaar Hospitality Group, said: “Rove Downtown Dubai marks the beginning of a new journey for us, inspired by the city of Dubai, past, present and future. It delivers up-to-date convenience packaged in a thoughtfully developed hotel concept that complements Dubai’s booming tourism sector, which welcomes visitors from across the globe.”