Tag Archives: Emaar

Dubai Department of Economy and Tourism (DET) and Emaar Hospitality Group have signed a Memorandum of Understanding (MoU) to ensure that Dubai remains at the forefront of global hospitality trends and continues to offer unparalleled services to guests. Underlining DET’s commitment to building relationships with homegrown and international hotel groups, and to foster growth and innovation within the hospitality sector, the MoU exemplifies the robust public-private partnerships that are pivotal to Dubai’s tourism success and instrumental in creating unique experiences that attract visitors from around the world. The MoU further strengthens the ongoing partnership between DET and Emaar Hospitality Group and aims to enhance marketing and promotional efforts, develop tourism products and experiences, provide training and capacity building. It was signed at DET’s headquarters by His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, and Mark Kirby, Head of Emaar Hospitality Group. Increasing collaborative efforts between DET and Emaar Hospitality Group will further bolster Dubai’s tourism sector, in line with the ambitious goals of the Dubai Economic Agenda, D33, driving visitation growth and consolidating Dubai’s position as a leading global city for business and leisure. His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Inspired by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and guided by the goals of the D33 Agenda, this new MoU between DET and Emaar Hospitality Group marks another important milestone for Dubai’s tourism industry. Hospitality has been a cornerstone of Dubai’s journey towards becoming one of the most visited and most popular …

It was announced that Marriott International took over operations of Vida Downtown Dubai, Manzil Downtown Dubai and Address Dubai Marina previously operated by Emaar from 1st January 2024. The three properties are owned by Abu Dhabi National Hotels  (ADNH) and this partnership will entail renaming the properties as JW Marriott Hotel Marina (formerly known as The Address Dubai Marina) Hotel Boulevard, Autograph Collection (formerly known as Vida Downtown Dubai Hotel) and The Heritage Hotel, Autograph Collection (formerly known as Manzil Downtown Dubai Hotel). Khalid Anib, CEO of ADNH, said: “We are delighted to strengthen our relationship with Marriott International through this deal, which is in line with our overall strategy and the evolving dynamics of our business model. The JW Marriott and Autograph Collection brands are exciting additions to our diverse and prestigious portfolio.” Jerome Briet, chief development officer, Europe, Middle East & Africa, Marriott International, added: “The UAE is our largest market in the Middle East and our success in this market stems from our collaborations with world-class owners and developers such as Abu Dhabi National Hotels. “These deals reflect our conversion-friendly strategy, and our teams are committed to efficiently transitioning the three properties. With the addition of these hotels, we are excited to further expand our footprint in Dubai where we currently have a portfolio of more than 50 properties.” As part of the rebranding process, each property will undergo enhancements to ensure that they keep up with the brand guidelines.

Dubai has a stunning new location to take in some of the city’s most spectacular sights in the form of The Viewing Point at Dubai Creek Harbour. The eye-catching, 70-metre structure spans out over Dubai Creek, with a 26m cantilever projecting out over the water giving unobstructed views across the Creek towards Downtown Dubai and back inland between the Address Grand twin towers. The new focal point is one of the key elements of the Dubai Creek Harbour masterplan, and has been designed to seamlessly blend in with its surroundings. Its positioning at the end of one of the area’s most populated pedestrian walkways will ensure significant footfall to one of the city’s most creative structures and one which will allow time for stunning photography and videos clips – it is perfect for anyone looking for that idyllic Instagram post, whether you are an in-demand influencer or someone who simply loves snapping on a phone. Standing 11.65m above the water level, the walkway offers a magnificent vista of the Dubai Creek and surrounding areas, and unique views of Downtown Dubai’s incredible skyline. Its innovative design has already proved a talking point with residents and visitors alike, and is perfect for friends and families to gather and take in the beautiful surrounds, or bask in the sensational sunsets to be enjoyed from Dubai’s newest vantage point. The design and build of the bridge have been executed using a painted steel to give its final effect and the unique overall appearance of this one-of-a-kind architectural piece. The Viewing Point at Dubai Creek Harbour is now open and can be enjoyed free of charge by both residents and visitors.

Emirates is partnering with Emaar and enhancing its presence at The Dubai Mall to connect to a broad local and international audience through interactive brand experiences like the Emirates A380 Simulator Experience and KidZania, and new Emirates Official Store retail experiences across different visitor touchpoints and shopping environments. Ultimately, the larger goal is to excite visitors across all ages by delivering a memorable, tangible piece of Emirates and tell the brand story through unique experiences and innovative travel products. The Emirates A380 Experience, the region’s only public A380 flight simulator has now been relocated to the second floor of The Dubai Mall, adjacent to the Dubai Aquarium & Underwater Zoo. Aviation enthusiasts, amateurs testing their flying abilities and those curious about the full experience of flying an A380, can take command of the cockpit for take-off, cruising and landing at thousands of international airports, including every airport in Emirates’ global network. A qualified instructor will be on hand to guide customers through the full experience. A variety of packages are available, starting from 15 minute sessions all the way to 45 minute experiences. Shoppers at The Dubai Mall will soon also be able to find Emirates Official Store products at multiple locations popular with visitors looking to discover the Mall’s iconic attractions. Families coming to KidZania will be able to shop Emirates Official Store products at the venue’s entrance, with a range of kids and toddlers Arsenal and Real Madrid kits, cabin crew uniforms and wooden airport sets. Emirates’ best-selling A380 aircraft model in the Expo Dubai 2020 livery will also be available for purchase.

Emaar signed a MoU with Beijing New Aerotropolis Holdings (BNA) recently to jointly develop a Business and Tourism Complex, integrating retail, entertainment, office, hotel hospitality, convention, sport, art and lifestyle functions in a one-stop solution. Emaar and BNA will share resources in order to establish the Aero-Economic Area. This collaboration signals that Emaar is very seriously eyeing entering into the mega development of China and leveraging its long experience in building key projects and attractions. This MoU also opens up a new spectrum of opportunity to bring Emaar’s iconic projects and premium lifestyles to China. Emaar is a leading global property developer and provider of premium lifestyles based in Dubai, UAE, and present in 13 countries. The group has a land bank of 1.6 billion square feet in the UAE and key international markets including Downtown Dubai, Dubai Marina, and Dubai Creek Harbour. Emaar has built landmark projects in the Middle East, North Africa, the United States, Europe and South Asia, which deliver ideal lifestyles. The group also plays an important role in the China-UAE strategic partnership, and is actively exploring the Chinese market in response to The Belt and Road policy.

Emaar and Dubai’s Roads and Transport Authority (RTA) have joined hands to offer Dubai Metro users exceptional discounts. Hop on the Metro and head straight to a world of wholesome entertainment, while enjoying a slew of attractive offers on some of Dubai’s most famous attractions. Dubai Metro users will have the exclusive opportunity to experience 360 degree sweeping views from At the Top, Burj Khalifa – levels 125 and 124 of the iconic Burj Khalifa for AED 75 per person instead of AED 141 inclusive of a complimentary signature beverage at The Café. Dubai Metro users can also enjoy a 50 per cent off on all Emaar Entertainment attractions including the Explorer Plus ticket at Dubai Aquarium and Underwater Zoo, Ice Golf at Dubai Ice Rink, any Dolby Cinema experience at Reel Cinemas and double their credit on a minimum AED 100 spend at VR Theme Park. Visitors can indulge in appetising delicacies at a 30 per cent discount from over 50 food and beverage outlets at The Dubai Mall. Dining at Address Downtown restaurants, including NEOS and The Restaurant, will also be at half price. Also on offer at half price are the mesmerising Front of House tours of Dubai Opera to learn more about the iconic architecture, hidden secrets behind its breathtaking design, beautiful sculptures, art pieces and the modern technologies used to deliver a magnificent experience. To avail of these great offers, Dubai Metro riders only have to collect the discount voucher from Dubai Metro stations and present them at the ticket counters of their chosen leisure destination along with a valid Emirates ID. Vouchers are available at all metro stations. One can enjoy this limited offer …

Emaar has opened doors for the public to the highest point in Burj Khalifa at levels 152, 153 and 154, towering at an imposing height of 575 meters, with the unveiling of The Lounge, Burj Khalifa. Billed to become a must-visit destination to unwind, The Lounge, Burj Khalifa spans the three floors that have been converted into a state-of-the-art lounge that serves a fascinating selection of beverages and canapes for the truly discerning. Featuring an outdoor terrace, there are several lifestyle experiences awaiting visitors including magnificent views of the city while indulging in high tea, sundowner time with cocktails and canapes and an evening cocktail setting when guests can celebrate with the finest selection of beverages and canapes. Taking the city’s night life to the next level, The Lounge, Burj Khalifa will feature live music daily with international artists and performers. To celebrate the opening month, the performer line-up includes live musicians, pianists, and DJs taking centre stage to regale the guests. The High Tea is priced AED 550 per person, inclusive of a lavish spread of fresh bakes, delicate desserts, finest teas and of a glass of house beverage. The Sundowner and Evening experience are AED 600 per person, inclusive of unlimited gourmet canapes and one house beverage. Level 152, 153 and 154 have distinctive settings – each assuring never-before-seen views of the city. While the former features majlis style coffee tables and lush couches, the latter will have only cocktail tables.

Emaar has signed a memorandum of understanding (MoU) to explore collaboration opportunities with TikTok, the leading global destination for short-form mobile videos. The partnership represents a major milestone for TikTok in the Middle East and a commitment by both parties to deliver Emaar’s memorable, world-class lifestyle experiences to TikTok’s global community of users. On New Year’s Eve, TikTok will mark its official launch in the UAE with a 1-minute exclusive dynamic lighting show on Burj Khalifa, preceding Emaar’s majestic fireworks display, where it will be witnessed by thousands of spectators as well as millions more online. Following the MoU, Emaar can unlock the immense potential of TikTok and access its highly engaged, international audience via destination marketing, digital content creation, and other innovative and interactive touchpoints. As a global platform available in over 150 markets with 75 languages, TikTok offers a vibrant atmosphere that celebrates trends and embraces creativity and diversity. With the ability to engage with a global audience, TikTok has attracted a variety of creators using the platform to connect with others and build a diverse community. Emaar is offering TikTok users the opportunity to visit Dubai and take part in the Emaar New Year’s Eve Gala 2019. Through the exclusive campaign for TikTok users, five lucky couples from China, India and the Middle East will be flown in to Dubai for the event. Accordingly, TikTok has created and activated an in-app challenge and is promoting the Emaar NYE 2019 gala with a home-screen display and banners in China, India and the Middle East. Further, Emaar will fly in 55 top global influencers from TikTok for a VIP event in Dubai to coincide with the year-end gala.

Dubai’s Roads and Transport Authority (RTA) has signed an agreement with ‘At the Top, Burj Khalifa’, developed by Emaar Properties which aims to support RTA’s Ferry service through promoting the sale of Dubai Ferry tickets amongst Dubai visitors, residents and tourist groups received by Emaar. Ahmed Bahrozyan, CEO of Public Transport Agency, signed the agreement on behalf of RTA and Ahmed Al Falasi, Executive Director of Group Operations, signed on behalf of Emaar, in the presence of officials from both parties. “The agreement is the first phase of an ongoing scheme between RTA and ‘At the Top, Burj Khalifa’ to improve the marine transit network and enhance the experience of customers using water transport. According to the agreement, ‘At the Top, Burj Khalifa’ will promote the Ferry service amongst visitors and residents of Dubai as well as the tourist groups. The promotional campaign will highlight the mesmerizing features of the Ferry along with the cruise services provided, besides supporting ticket sale at the ticket booths within Ferry stations. RTA has six Ferry boats in operation and three others as standby for any surge in demand or private chartering. The Ferry has made 3700 voyages used by 105.5 thousand riders during the first half of this year, which warrants supporting the service. The Ferry shuttles between eight stations namely Ghubaiba, Marina Mall, Jaddaf, Water Canal, Sheikh Zayed Road, Water Front, Marasi and the Dubai Design District.

Millions of visitors to Expo 2020 Dubai, including global leaders, will enjoy world class hospitality after organisers unveiled Dubai-based Emaar Hospitality Group as its new official partner. Emaar Hospitality will provide authentic experiences with a strong local flavour at various locations across the Expo 2020 site, including VIP clubs and lounges, as well as in its hotels and restaurants in Dubai. As the Official Hotel and Hospitality Partner, Emaar Hospitality Group will be responsible for providing exceptional service to Expo 2020’s special ticket holders. The Group will also operate a number of other experiences across the Expo site. In addition, Emaar Hospitality Group will showcase trends and innovations in the hospitality industry. Rolando Martins, Chief Visitor Experience Officer, Expo 2020 Dubai, welcomed the partnership as a key element in providing millions of visitors to the Expo with an exceptional experience, as well as an opportunity to leave a lasting legacy for UAE tourism. “The hospitality experience at Expo 2020 is an opportunity to showcase this important aspect of the Emirati identity and culture. Emaar Hospitality Group has a record of warmly welcoming millions of visitors to Dubai every year – many of whom return again and again, which makes them the ideal hospitality partner. Emaar Hospitality Group will continue to provide an exceptional hospitality experience that wows all of Expo 2020’s visitors, including world leaders, encouraging them to return to Dubai and the UAE, creating long-lasting benefits for the entire tourism industry.”