Tag Archives: elearning

Ensuring that France would still be the top of the mind destination, Atout France kicks off the year with a tailor made e-learning programme designed for the travel trade in the Middle East, called “France Connaisseur.” This platform consists of 19 modules which provide content relevant to the travel trade to better understand the destination, think out of the box and design packages and itineraries combined with areas in France that are hitherto unknown. Karim Mekachera – Director Middle East and Turkey – Atout France addressing the travel trade shared that it was important to keep the travel trade updated after the challenging years, hence they conducted various research and compiled a platform tailor made for the region. Mekachera reiterated about the destination France plan for 2030. “The e-learning platform is brand new and today we launched it for the first time in the region. The whole world went through a crisis, but the resilience is there so now we have to update the knowledge of the travel trade professionals on the knowledge about the destination, this is the first reason, secondly, we want to go beyond the traditional destinations and we have to help the travel trade to think outside the box, for this we need to give them the right tools and the right content to design some new itineraries, new packages for their clientele. I think of course, Paris is Paris, the gateway to France, the French Alps for Ski and the French Riviera for the summer season but there are also many other destinations to discover in the country and that is the aim of this e-learning programme.” Zamira Ismatova – Travel Trade Manager Middle East …

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