Tag Archives: elearning at DCT Abu Dhabi

Launched a year ago as part of COVID-19 response, more than 13,000 travel agents have registered and 7,000 have completed the online course. The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is marking the first anniversary of its Abu Dhabi Specialists E-learning Programme by introducing new modules and markets for the innovative training scheme. The programme, which was launched just over a year ago as part of DCT Abu Dhabi’s response to the COVID-19 crisis, saw all forms of physical promotional offers, workshops and training courses shifted onto virtual platforms. It was designed to educate travel industry professionals, including front-liners, product managers, tour operators, travel agencies and home-based agents, about ways to promote Abu Dhabi effectively. Launched in May 2020, the e-learning has been successfully rolled out across the markets in 17 different countries and in seven different languages. So far, 13,670 applicants have registered for the course and more than 7,000 have graduated as ‘Abu Dhabi Specialists’. “We are really heartened by the strong support from the global travel trade for this programme and, as such, we will be launching additional learning modules and expanding into new markets in Switzerland and Israel,” said HE Ali Hassan Al Shaiba, Executive Director of Marketing and Tourism at DCT Abu Dhabi. “Despite the last year being an extremely challenging period for the tourism sector, through this innovative programme we have still been able to connect with travel professionals around the world and help them understand why Abu Dhabi is such an extraordinary destination. As we open up to travellers from across the world once again, we are confident the Programme has increased awareness of Abu Dhabi’s amazing offerings, which in turn will lead to increased sales activity …

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