Following a signing ceremony during a recent visit to Saudi Arabia by global Hilton leaders, leading global hospitality company Hilton and Dan Company, a Public Investment Fund (PIF) company specializing in agritourism, ecotourism, and adventure tourism signed an agreement with Hilton to operate three resorts in Al-Ahsa – Al-Ahsa Agritourism Resort, LXR Hotels & Resorts; Al-Ahsa Eco Resort, Curio Collection by Hilton; and Al-Ahsa Adventure Resort, Curio Collection by Hilton. The resorts will be in Al-Ahsa, a significant agricultural region in Saudi Arabia’s Eastern Province and UNESCO World Heritage site, which is home to Al-Ahsa Oasis – the largest date palm oasis in the world. With lush surroundings and homegrown farms at its doorstep, the 1.8 million square meter master development aims to create a premium farm-based tourism destination in the heart of Al-Ahsa, attracting visitors looking to connect with nature and enjoy a diverse range of experiences. Abdulrahman Abaalkhail, CEO of Dan Company, added, “The partnership with Hilton to operate the first three resorts in Al-Ahsa will see us combine Hilton’s world-class hospitality with the picturesque landscapes of Al-Ahsa. This part of Saudi Arabia offers unique experiences rich in cultural and natural beauty yet underrepresented in the current tourism landscape. This delivers on our strategy to establish a Saudi homegrown hospitality brand with a pioneering heritage-inspired fusion of agricultural, eco, and adventure experience resorts, nestled in nature, setting a remarkable precedent in Saudi Arabia’s hospitality industry. Our business model is synonymous with cultural authenticity, sustainability, and community empowerment, thereby creating an ecosystem and contributing to the Kingdom’s broader economic and tourism objectives.” “The signing of these three hotels further expands our footprint in Saudi Arabia, where we plan to …
Read More »Luxury ecotourism destination Zardun to be developed in NEOM
Zardun in NEOM will comprise three distinct and luxurious boutique hotels, offering in total 100 rooms and suites, all of which are informed by a vision of a more sustainable future within this newly restored environment. Each hotel will have a different theme so that guests can enjoy an array of experiences that take in amazing views down a stunning valley and out over the sea. Zardun will offer trekking, mountain biking, rock climbing and a variety of other sports and leisure pursuits, including stargazing, meditation and yoga. In addition, guests will be invited to join in educational and field programs on nature protection, conservation and re-wilding. Luxury ecotourism in Saudi Arabia has taken a major step forward with the announcement of Zardun, an exclusive sanctuary resort developed by NEOM, the sustainable region taking shape in the northwest of the Kingdom. Announced by the NEOM Board of Directors, Zardun has been designed to seamlessly blend contemporary luxury with nature. The unique destination is the latest in a series of coastal assets that form part of the ongoing development taking place across the NEOM region. Overlooking the crystalline waters of the Gulf of Aqaba, Zardun is a nature-based resort that will host four ultra-luxury signature buildings, all of which will merge harmoniously with the surrounding landscape. Intended to redefine luxury within an environmental context, Zardun aims to offer the ultimate premium ecotourism experience for discerning guests. Covering an impressive four square kilometers, Zardun will be a carefully restored haven filled with native plants and animals. Stretching down from the mountains to the seashore, its breathtaking beauty will be experienced on arrival by visitors at its state-of-the-art experience center, which includes a …
Read More »