Under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, the #DubaiDestinations campaign has rolled out its latest phase inviting residents and tourists to embark on a new journey to discover Dubai’s offerings in the warmer months of the year. The collaborative campaign, implemented by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), seeks to showcase the city’s unique charm as a summer destination to audiences across the world through engaging stories. The current season of the #DubaiDestinations campaign, running until the end of August, will showcase the city’s top-rated experiences in the summer and its distinctive attractions ranging from serene beach destinations and exciting indoor activities to thrilling waterparks and picturesque hotels. Her Excellency Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office (GDMO), said: “Aligned with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to transform the emirate into the world’s best city to live and visit, the campaign continues to open new windows into the unrivalled diversity, memorable experiences and creative urban vibe that define Dubai’s character as one of the globe’s greatest destinations. By harnessing the power of storytelling, the campaign seeks to highlight the city’s offerings during the warmer months, with an emphasis on the unique experiences that set Dubai apart as one of the world’s most captivating destinations. This season of the campaign extends a fresh invitation to both the local and global community …
Read More »Latest phase of #DubaiDestinations campaign kicks off, inviting visitors and residents to enjoy an epic summer in the emirate
The latest phase of the #DubaiDestinations campaign, focused on highlighting the city’s exceptional summer experiences, has kicked off, inviting local and international audiences to enjoy an epic summer in the emirate. Running till the end of August, the new campaign encourages residents and travellers to discover the city’s diverse leisure, dining, adventure and family-friendly activities that make Dubai a one-of-a-kind summer destination. Aligned with the vision of Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum to make Dubai the world’s best city to live and visit, the #DubaiDestinations initiative was launched in December 2021. The start of the latest phase of the campaign was marked by the release of two interactive #DubaiDestinations summer guides focused on children’s activities. The first guide lists a vast range of indoor destinations for children and adults who want to rediscover their inner child. From having breakfast with penguins and riding on giant rollercoasters to painting up a storm in art cafes, the activities featured in the guide offer something for all children. The list covers activities offered at 115 destinations spread across malls, retail complexes, theme parks, beaches and esplanades, among other locations, making it a handy reference for families to plan their leisure activities during the Eid-Al-Adha holidays and the rest of the summer season. A total of 20 theme parks and 28 retail complexes are covered by the guide. The second guide features a list of around 40 exciting summer camps for children that will enable them to challenge themselves, forge new friendships and pick up a new skills. The release of the guides coincides with the start of school …
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