Tag Archives: Dubai tourism. city briefing

Building on the record 18.72 million international overnight visitors achieved in 2024, Dubai has continued its upward trajectory in 2025, with 15.70 million international visitors welcomed between January and October, a 5% year-on-year increase. Hotel performances have also remained strong, with average occupancy reaching 79.4%, compared to 77% over the same period last year, and the average daily rate rising 6% to AED 531. Revenue per available room stood at AED 421, a 9% YoY growth, underscoring robust demand across all market segments. At the end of October, there were 152,875 available rooms across 820 establishments. The Dubai Department of Economy and Tourism (DET) hosted its second and final City Briefing of 2025 on 9 December, bringing together more than 1,200 stakeholders from across the hospitality, aviation, retail, and F&B sectors, as well as government entities and members of the media, to reflect on the collective progress being made across the destination, and the roadmap for further growth and enhancements. In the presence of His Excellency Helal Saeed Almarri, Director General of the Dubai Department of Economy and Tourism (DET), the latest edition began with a comprehensive presentation from His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, which focused on the city’s achievements and growth strategy for 2026. Held at Global Village, courtesy of Dubai Holding Entertainment, the latest edition of the bi-annual stakeholder engagement platform featured an enhanced interactive format that underscored the critical role of public-private partnerships in advancing the goals of the Dubai Economic Agenda, D33, and further consolidating Dubai’s position as a leading global destination for business and leisure. DET and industry leaders participated in presentations, a panel discussion and fireside chat that examined collaborative efforts …

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