Tourism Breaking News
Dubai Festivals and Retail Establishment (DFRE) emphasised its strong commitment to the retail sector and the ongoing growth of Dubai as a global retail destination with a stellar line up of festivals throughout 2022. Focusing on experiences that enhance the city’s retail proposition and drive footfall from citizens, residents and visitors alike, the 2022 programme of events and activities has been designed to support Dubai’s economic and tourism development goals. The iconic Dubai Shopping Festival starts the retail calendar year, running from 15 December 2021 to 29 January 2022 with a diverse calendar of innovative events, world-class entertainment, mega raffles and incredible promotions across a range of homegrown and global brands. Other major festivals include the return of Dubai Food Festival and Dubai Summer Surprises, as well as Dubai Fitness Challenge which has grown its affinity with sports and lifestyle retail over the last five years. Retail celebrations will also take place in support of all major cultural events in the city, including Chinese New Year, Ramadan, Eid in Dubai and Diwali as well as in support of key retail sectors including fashion, homeware and interiors. Special super sales will complete the line up with incredible deals and offers across a three-day period. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), said: “As we head into 2022, we have a great opportunity to further strengthen our position as a retail destination globally and support a sector that’s strategically important to the ongoing growth of the Dubai economy. Working in partnership with both homegrown and global retailers and the malls across the city, we are creating experiences that complement e-commerce and enhance the physical retail offering to drive footfall …
Read More »Dubai reinforces its global reputation as a leading retail destination with extensive festival line up for 2022
