Tag Archives: Dubai Festivals and Retail Establishment

As the region readies itself for the upcoming Ramadan celebrations Dubai is introducing another retail festival for the tourists and residents of Dubai, to further its position as a hub for homeware. Celebrating the very best of the emirate’s homeware offering, Dubai Festivals and Retail Establishment (DFRE) announced the inaugural Dubai Home Festival (DHF) will run from April 18 to May 1 and give homeware fans the perfect opportunity to shop. Showcasing Dubai as the hub of homeware in the Middle East, the citywide event will feature an array of unmissable home furnishing sales, exclusive promotions, events and life-changing chances to win an apartment throughout the festival. From interiors inspiration to design deals, there will be a host of global and homegrown brands on display, as well as a range of exciting in-mall activations and opportunities to snap up homeware collections as part of the exciting DHF Reveals programme. A key element of the festival, shoppers will also have the opportunity to take part in a series of interesting workshops and masterclasses hosted by design experts to help finesse their furnishing style and create the ultimate decorative pieces. Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, commented, “Dubai has a rich history in hosting must-visit festivals that attract tourists from across the world, including the flagship Dubai Shopping Festival and Dubai Summer Surprises, and we are now incredibly proud to be unveiling the very first Dubai Home Festival. We’ve seen significant growth in Dubai’s homeware industry and together with our strategic retail partners, we are excited to shine a spotlight on this flourishing sector to give consumers the opportunity to enjoy unbeatable sales, promotions and events in this …

The United Arab Emirates (UAE) is all set to celebrate its 47th UAE National Day, as Dubai lights up with festivity and cheer. From special concerts, mall shows, city attractions and fireworks to promotions and traditional entertainment across the emirate, residents and visitors will be spoilt for choice as Dubai puts on a stunning display of activity to honour the UAE milestone. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, said, “This National Day, we want everyone – from Emiratis to Dubai’s residents and visitors – to embrace this momentous occasion. We are delighted to announce a vast array of activities taking place all over the city to mark the festivities, and are grateful to our city-wide strategic partners who have really pulled out all the stops to ensure that everyone gets to celebrate this great nation. With a host of events and celebrations taking place across Dubai, we anticipate a lot of footfall over the National Day weekend and encourage visitors to get to the venues as early as possible to really maximise their experience.” A number of events will be held in the emirate to mark the ocassion. On December 1, emirati artist Ahlam and Iraqi singer and composer Walid Al Shami will delight audiences with their repertoire at Burj Park, while famous Emirati singers Bulqees and Hussain Al Jasmi will perform at the same venue the next day. At Global Village, Emirati superstar Hamad AlAmeri will draw fans in with a special concert. Residents and visitors to Dubai will be able to witness a special treat with fireworks taking place across the city. Mall of the Emirates will be commemorating the UAE National Day …

The three-day Super Sale is back, offering everyone the chance to take advantage of super savings on top brands from the world of beauty, fashion, electronics and much more. Running from November 22-24, shoppers can grab discounts of up to 90 per cent on a wide range of items at over 1,500 participating outlets. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), in conjunction with strategic partners across the city, key retailers reveal the importance of the sale for Dubai’s retail economy. Fuad Mansoor Sharaf, Managing Director, Majid Al Futtaim Properties, Shopping Malls (UAE, Bahrain & Oman), said, “Previous three-day Super Sales, in line with the Dubai Retail Calendar, have attracted thousands of people to Majid Al Futtaim’s shopping malls, and have proved to be successful as a key driver for Dubai’s tourism proposition. As a strategic partner of DFRE, we will deliver an unbeatable shopping experience at all our malls in Dubai this November and will continue to support anchor retail activities and exclusive experiences.” Steven Cleaver, Director, Shopping Centers Dubai, Al-Futtaim Malls, commented, “This year’s three-day Super Sale at Dubai Festival City Mall is going to be bigger than ever before. We are giving away instant cash rewards to all shoppers who buy our newly-launched Festival City Gift Card over the weekend. In collaboration with our valued retail partners, we are excited for a weekend filled with promotions and good value for our shoppers.” Patrick Bousquet-Chavanne, CEO, Emaar Malls, said: “The three-day Super Sale is a great opportunity to explore the best in store by our retailers, more so as it coincides with the 10-year …

Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, has announced that this year’s Dubai Shopping Festival (DSF) is running from December 26, 2018 to February 2, 2019. Back for the 24th edition, this year’s shopping extravaganza will be the longest, bringing shoppers more exciting events, promotions and opportunities to enjoy rewarding shopping experiences across the city. There will be additional retail sales, deals and discounts from a diverse range of top global brands, along with mega raffles and more chances to win life-changing prizes from luxury cars, gold and cash. In addition to the series of exciting sales and promotions, DSF will also offer an extensive line-up of exciting events and activities for visitors to choose from, including concerts by music icons, spectacular fireworks shows and free-to-attend family-oriented activities in malls and activations by leading brands. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), said, “Dubai Shopping Festival is one of the most popular festivals in the retail calendar and is enjoyed by thousands of residents and tourists alike each year. Such was the success of last year’s festival, and we’re bringing it back bigger and better than ever before with an elongated, five-week programme of events, promotions and family entertainment. From deep discounts on a host of top-name brands to life-changing opportunities to win, and a packed calendar of world-class entertainment, Dubai will be a truly special place to be during this festival.”

The Dubai Festivals and Retail Establishment (DFRE) has announced that the Dubai Shopping Festival Mega Raffles promotions – the Infiniti Mega Raffle and the Nissan Grand Raffle – have begun on October 15, 2018. The two popular and much-awaited mega raffles, offering incredible prizes every day, will run in cooperation with Arabian Automobiles, the flagship company of AW Rostamani Group and ENOC – two strategic partners of DFRE. The upcoming edition of Dubai Shopping Festival (DSF) will run from December 26, 2018 to January 26, 2019. Shoppers can buy raffle tickets for the Infiniti Mega Raffle and participate in the ongoing Nissan Grand Raffle promotion more than two months in advance. At the Infiniti Mega Raffle, one lucky winner will be chosen daily to take home an Infiniti QX50 plus AED 150,000 in cash. To enter the daily draws, customers need to purchase a raffle ticket for AED 200 from October 15 onwards at selected EPPCO and ENOC petrol stations, zoom stores, metro stations, kiosks at main streets, shopping malls, Gold Souk and the Global Village. In addition, five lucky raffle ticket holders will get a weekly chance to win AED 20,000 each over a period of five weeks during the Dubai Shopping Festival (DSF), totaling AED 100,000 per week. Besides, one raffle ticket holder will also get a chance to win a mega cash prize of AED 500,000 as DSF concludes. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE) said, “The Dubai Shopping Festival’s continued success rests on its three pillars – shopping, winning and entertainment. Shoppers eagerly wait all year round for DSF to arrive to grab incredible opportunities such as the mega raffles which have …

Dubai Shopping Festival (DSF) will be back for its 24th edition from December 26, 2018 to January 26, 2019, attracting shoppers from all over the world. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), DSF will kick off with innovative initiatives and memorable experiences built around the three pillars of the festival – shopping, winning and entertainment. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE) said, “As Dubai gears up to host yet another successful edition of Dubai Shopping Festival, we are focused on creating a vibrant ambience for visitors to further enhance the emirate’s position as a leading tourism destination that offers unforgettable and rewarding shopping experiences. With DSF being a key pillar of Dubai’s retail sector, we are keen in keeping up the momentum, provided by the previous edition, to help boost business in Dubai during this period. We are grateful to the government and the private sector for their enormous contributions to DSF year after year, and with the 24th edition of DSF set to dawn in December, we are working closely with all our partners to ensure that DSF truly lives up to its reputation as a global attraction.”  

Dubai’s annual citywide summer celebration, Dubai Summer Surprises (DSS) is set to return to the city from June 22-August 4, 2018, offering a six-week extravaganza of sales, retail experiences and events. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the 21st edition of the popular summer event will feature a line-up of spectacular sales, retail experiences, chances to win and weekly performances to keep the family entertained this summer. Ahmed Al Khaja, CEO, DFRE said, “Dubai Summer Surprises is one of the most popular events on Dubai tourism’s retail calendar, and we are excited to announce this year’s dates. Together with our partners across the emirate, we are putting the final touches to a jam-packed, six-week schedule of sales, retail promotions and events that we know will make Dubai the ultimate summer destination.  We encourage residents to stick around for the summer and experience the full line-up of not-to-be-missed surprises we have in-store!” The highlights of this year’s DSS include a mega Opening Day 12 Hour Sale, a daily Deal of the Day (DOTD) offer, weekly Weekend Destination surprises and the Final Weekend Sale.

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is cementing the emirate’s position as one of the top destinations to celebrate Chinese New Year with 10 days of Chinese festivities happening across the city. Running from February 15-24, there will be a host of activities celebrating Chinese New Year for residents and visitors to enjoy, from traditional Chinese dining offerings to breathtaking shows including contortionist dancers, acrobat wheel and a two-time Guinness World record breaking show, as well as shopping promotions in major retail outlets. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, said: “China is a key source market for us and Dubai welcomes an increasing number of Chinese visitors each year. Along with our strategic partners, we’re excited to announce that this year’s celebration of Chinese New Year will be bigger and better than ever before, with an expanded line up of activities set to spread the festive cheer across the city.”

The Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), is gearing up to usher in the 10th edition of the “Eid in Dubai” celebrations with a diverse line-up of events designed to offer families, residents and visitors many memorable moments during the upcoming Eid Al Fitr. This year’s ‘Eid in Dubai – Eid Al Fitr’ celebrations promise to be as exciting as it can get with a range of events and activities for everyone to enjoy including concerts by Arab stars, family oriented events hosted by malls and Modhesh World, one of the most popular indoor edutainment destinations in the region. To celebrate the 10th edition, ‘Eid in Dubai’ will also have plenty of surprises and prizes for Eid shoppers including a six week sale from July 1 to August 12 by Dubai Summer Surprises, the ‘Shop, Spin & Win’ promotion run by the Dubai Shopping Malls Group, with the support of DFRE, and offering AED 250,000 in instant prizes. Saeed Mohammad Measam Al Falasi, Executive Director, Retail and Strategic Alliances, DFRE, said, “As an annual celebration that unites people from different nationalities from across Dubai, there is a great deal of anticipation surrounding Eid in Dubai events. In celebrating a decade of success, this year we want to ensure that everyone in the emirate feels the joy of Eid, in keeping with the true spirit of the slogan of Eid in Dubai – ‘United in Celebration’.”

This year has been carefully planned out by the Dubai Tourism authority to enhance the retail tourism sector with super sales that run for short periods of time attracting the GCC tourists and residents alike. Retail therapy starts early this summer in Dubai with the 3-day Super Sale, a new citywide retail initiative that will offer shoppers the opportunity to pick up amazing deals across a range of merchandise at participating outlets from May 18-20. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the 3-day Super Sale will offer shoppers incredible discounts of between 30 – 90 % on selected items at retailers across the city.  Saeed Mohammad Measam Al Falasi, Executive Director, Retail and Strategic Alliances, DFRE, said: “The 3-Day Super Sale initiative is part of our robust strategy revolving around the Retail Calendar to further boost the emirate’s retail sector with regular promotional periods that benefit both retailers and shoppers. Running promotions that offer retailers numerous options to boost sales during this time of the year will further enhance the emirate’s appeal as a year-round shopping hub, and helps us build on Dubai’s strong position as only the second city after London to host the most number of retail brands. The timing is perfect for shoppers, coming early in the summer and just a few days before the start of the month of Ramadan, followed by the Eid holiday period. We expect to re-energise the retail sector at this event, as large number of shoppers are bound to avail themselves of three days of huge savings.” According to a report by the Dubai Chamber of …