Tag Archives: Dubai Festival City

The Dubai Festival City has partnered with Department of Tourism and Commerce Marketing (DTCM) to ensure a valuable retail tourism experience to visitors during the ongoing Dubai Shopping Festival (DSF). With over 400 retail stores at Dubai Festival City Mall participating during DSF, IKEA Festival City is giving shoppers a chance to win a complete top-of-the-range room furniture up to AED 10,000 by spending AED 1,000 as part of the DSF Dream Home Raffle. Dubai Festival City Mall’s first ever ‘Paddington World’ in Festival Square saw over 45,000 customers in just four weeks of its launch. Steven Cleaver, Director – Shopping Malls, Al-Futtaim Group Real Estate said, “With the new Festival Wheel on Festival Bay, special Star Wars IMAGINE shows every night, great deals across the mall and exciting prizes each week, Dubai Festival City Mall is guaranteed to entertain shoppers this DSF. A brand-new city sightseeing route and a convenient RTA water taxi stop has been added to the festival experience for residents and tourists alike.”

Dubai Festival City celebrated its most successful Dubai Summer Surprises this year as it saw the number of shoppers that took part in its spend-and-win activity almost doubling as compared to the last year, and nearly 39% increase in footfall year-on-year. More than 90,000 people entered its Shop.Pop.Win virtual reality activity, where Festival City gave away 30,000 instant prizes from the mall’s retailers worth AED 1 million in value. Over 150,000 shoppers also visited Confetti Dome, the largest ever in the region. Steven Cleaver, Director Shopping Malls, Al-Futtaim Group Real Estate, commented on the unprecedented popularity of its six-week campaign, “We continue to push boundaries and look for new and innovative ways in which to engage our visitors. Because of this, DSS 2017 has proved to be our most successful to date. Throughout the six-week campaign, we created more than 24 on-ground experiences, including hosting the region’s largest ever Confetti Dome and our hugely popular Shop.Pop.Win virtual reality game.” Commenting on the retailer partnerships, Cleaver said, “For Dubai Summer Surprises, the feedback from our partners has been incredibly positive as the activity we hosted gave them a platform to engage with their customers and has driven an uplift in footfall during the sales period.”