Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), has launched its “Dubai Expert” online training initiative for travel agents in 12 languages and 40 countries, taking this innovative game to a wider travel trade audience internationally, as part of efforts to highlight the multiple experiences that await visitors to Dubai across leisure, shopping, cuisine, culture, family entertainment, and more. The development and roll-out of the Dubai Expert initiative was managed by the Dubai College of Tourism (DCT), an institution of Dubai Tourism. The tool features an engaging interface that includes information on Dubai’s tourism attractions, allowing travel agents to develop their skills and keep up to date with the latest tourism developments in Dubai. The training platform also helps agents to provide potential tourists with customised and unique experiences. ‘Dubai Expert’ was introduced in English during this year’s Arabian Travel Market (ATM) in April, attracting an overwhelming response from travel agents. Following the positive feedback shown by travel companies around the world, Dubai Tourism developed the tool in a further 11 languages – French, Mandarin, Russian, German, Italian, Bahasa, Korean, Japanese, Polish, Czech, and Spanish – and launched it in 40 countries alongside the English version. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “Dubai Expert was developed to assist the international travel trade in keeping up to date with all the destination updates in Dubai and ensure that all travel agents and tour operators have a sound knowledge of the emirate that they are trying to promote. Dubai Expert is also part of our continued investment in new technology and facilities that could help boost tourist arrivals in line with our strategic goal of …
Read More »Dubai Tourism unveils Dubai Expert for agents
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), announced the launch of “Dubai Expert,” an online educational game that has been created exclusively for travel agents. The announcement was made to travel professionals attending this year’s Arabian Travel Market in Dubai. Created in collaboration with the Dubai College of Tourism (DCT) and KTM Advance, a specialist in e-learning, the learning tool is a marked departure from traditional training programmes. It features an engaging interface that includes information on Dubai’s tourism attractions in an easily-digestible format that will enable agents to promote the Emirate as the ideal holiday destination to their customers from around the world. Speaking at ATM 2017, Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Our partnerships with travel agents are critical to us as we look to expand our influence and reach across industry channels and stakeholders that influence tourists looking to visit Dubai. This also means that we need to keep developing new tools that allow us and our partners to highlight what makes Dubai a ‘must-visit’ destination. With the ‘Dubai Expert’ platform, we have used technology innovation to transcend typical training programmes and create an experience that enhances their knowledge of Dubai, so they can build customised itineraries that will attract more visitors. ‘Dubai Expert’ has been created to facilitate this process and is part of our continued endeavour to achieve our strategic goal of welcoming 20 million visitors by 2020.” ‘Dubai Expert’ operates as a turn-based card game, where participants will need to select the best cards – each with an attraction in the city – from an automatically generated deck, to create an ideal itinerary for a …
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