Tag Archives: dubai destinations

DubaiDestinations 2024 summer campaign wrapped up with 20 million video views across social media platforms and drew impressive engagement among both local and global audiences. This year saw many new visitors from Eastern European destinations visit Dubai over the summer. Launched under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, the year-round campaign highlights the exceptional activities and experiences that make Dubai a one-of-a-kind destination across all seasons. The vibrant finale of the collaborative campaign, implemented by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), utilised the power of storytelling to enhance the city’s profile as a top global summer destination. Shaima Al Suwaidi, Director of Brand Dubai, said: “The summer phase of the 2024 #DubaiDestinations campaign brilliantly captured the essence of Dubai’s diverse and exciting experiences, further cementing its status as a leading global destination. This year’s campaign achieved impressive engagement from both local and global audiences, with captivating content shared across various platforms that inspired millions to discover Dubai’s diverse summer destination offerings. The overwhelming response, with tremendous public engagement and more than 20 million video views across social media platforms, including Instagram, YouTube, TikTok, Facebook and X, underscores the campaign’s success in showcasing Dubai’s multifaceted appeal. More than 3,000 pieces of content were also shared across digital channels, reflecting the campaign’s widespread impact.” Featuring interactive storytelling and visually engaging content, this phase of the campaign highlighted beach destinations, waterparks, indoor activities, and hotel pools, showcasing the city’s wide array of attractions that appeal to people of all ages and backgrounds. Some of the emirate’s most …

The third edition of the #DubaiDestinations winter campaign was launched to be held from 15th to 31st December 2023. The campaign puts the spotlight on the unique places, activities and attractions that make Dubai one of the world’s most-loved winter getaways. As part of the campaign, Brand Dubai announced that it has partnered with the Supreme Committee Overseeing Hatta Development to launch the inaugural edition of the Hatta Festival, a vibrant celebration of culture, sports and family entertainment in the heart of Dubai’s picturesque mountain region. This launch was conducted under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council; Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO). Being held from 15-31 December at the newly-developed Leem Lake in Hatta and the Hatta Wadi Hub, the festival is the centrepiece of the third edition of the #DubaiDestinations winter campaign. Running until February 2024, the latest season of the campaign seeks to tell the story of Dubai’s emergence as one of the world’s best winter destinations. Over the next two months, the campaign will unfold with captivating narratives from diverse sources on the emirate’s unique winter activities and experiences. Marking the launch of the campaign, Brand Dubai hosted a press conference at GDMO to outline the key activations at the Hatta Festival and the prominent attractions that capture the spirit of the larger winter campaign. The launch of the ‘Hatta Festival’ aligns with the leadership’s directives to transform Hatta into a prominent business, investment and tourism destination. It also aims to highlight the historical importance and natural and archaeological wonders …

As part of the latest phase of the #DubaiDestinations summer campaign, a new interactive guide titled ‘Dubai’s Summer Gems’ was issued by Brand Dubai, the creative arm of the Government of Dubai Media Office. Showcasing a comprehensive compilation of tranquil beach destinations, exhilarating water activities, and captivating waterparks, the new guide perfectly encapsulates Dubai’s distinctive summer ambiance and unparalleled experiences that distinguish it as one of the world’s most fascinating destinations during the warmer months. Shaima Al Suwaidi, Director of Brand Dubai, said: “‘Dubai’s Summer Gems’ guide unveils the best of what our city has to offer during the summer months. It serves as a fantastic resource that invites individuals to embark on a remarkable journey of discovery in this vibrant city. The guide highlights a diverse range of attractions and activities that cater to every taste and interest. From serene beaches perfect for relaxation to thrilling water activities that ignite a sense of adventure, this guide captures the essence of Dubai’s summer charm.” The guide highlights numerous exceptional public beaches that provide ample facilities and activities for families and children. These beaches offer a range of amenities and services to ensure a memorable experience. Additionally, for those seeking thrilling water adventures, the guide features a variety of waterparks that guarantee a fun-filled day of aquatic excitement. The guide also includes a selection of other exhilarating water activities that cater to diverse interests. Some of these activities include the thrilling experience of parasailing, the mesmerising exploration of scuba diving, the scenic delights of boat touring, and the adrenaline rush of surfing. The latest phase of the #DubaiDestinations campaign invites international audiences to embark on a captivating journey of exploration and …