Tag Archives: DSS

Dubai Summer Surprises (DSS) is set to return for its 24th edition. Taking place from July 1 to September 4 , this year’s DSS is an action-packed extravaganza of shopping and so much more that will thrill residents and visitors every day for 10 weeks of summer fun. Organised by Dubai Festivals and Retail Establishment (DFRE), the 2021 edition of DSS will showcase shopping, hotel, dining and entertainment options at incredible summer rates offering great value. The city will be illuminated with colourful decorations and lighting to help residents and visitors get into the spirit of DSS and spread an atmosphere of fun and happiness around Dubai during the event. This year’s DSS will get underway with spectacular opening day fireworks, projections and fountain shows at Burj Khalifa, The Palm Fountain at The Pointe and the Imagine show at Dubai Festival City Mall on 1 July. Fans will relish the return of exciting promotions such as DSS Share Millionaire, Daily Surprises and many more. New additions to this year’s line-up include foodie events Summer Restaurant Week, the Big Eid Eat and Dine & Win, while families will enjoy the Movie Magic and the Summer Art Project. As usual, DSS will give residents and visitors plenty of chances to win amazing prizes with raffles and gifts up for grabs as well as super offers in time for Eid Al Adha and the annual Back to School season. This year will also see the return of much-loved entertainers who will delight shoppers with special shows at the city’s malls and landmarks, while some of Dubai’s best hotels, attractions plus fitness and outdoor adventure destinations will also offer great deals throughout DSS. In …

The 20th edition of Dubai Summer Surprises (DSS) is back for a record year to offer residents and visitors an exciting six week calendar of sales and family entertainment. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), this year’s DSS will run for 43 days under the slogan ‘Enjoy 6 weeks of sales.’ DSS 2017 will feature a series of retail promotions offering the best deals and discounts and the opportunity to win fabulous prizes at malls run in collaboration with the Dubai Shopping Malls Group. Thousands of retail outlets will reward visitors with special offers and discounts of up to 75 per cent on a wide range of merchandise. This year’s DSS is also the time for families to make the most of their summer, with a range of entertainment including Arabic concerts, Modhesh World, the region’s most popular family indoor edutainment center; and a variety of cartoon character performances and world-class shows (including Transformers, Aladdin, Ghostbusters, Pirates in the Caribbean) taking place at malls across the city. With a view to attracting as many visitors from around the world, the organisers will launch a marketing campaign in international markets with a focus on digital platforms and social media.