In order to explore new horizons and reach out to new markets, Sharjah Commerce and Tourism Development Authority (SCTDA) has begun its roadshow on September 24 to Far East Asian markets in collaboration with Emirates airline. These events, which will run till September 28, mark the Authority’s entry into the Indonesian, Malaysian and Singaporean markets for the first time. Underscoring its commitment to enhancing the efficiencies in the tourism sector through partnerships and collaborative efforts, the Authority has started holding meetings which will take place during these five days with various public and private entities, officials and agencies aimed at building long-lasting relationships with them. The Authority is keen to win new markets in the Far East region in line with its strategic efforts to attract more visitors by showcasing exceptional tourism offers during the roadshow, including key benefits and a wide array of tourism products in Sharjah. HE Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority, said, “We are working on a clear plan and strategy in line with the directives of His Highness Sheikh Dr Sultan bin Mohammad Al Qasimi, Member, Supreme Council and Ruler, Sharjah, to promote the tourism sector and make Sharjah a leading family destination in the world. Considering all the stakeholders in the public and private sectors and following the framework set forth in Sharjah Tourism Vision 2021, the tourism sector in the emirate has been able to hold a distinguished position on the global tourism map and has become a major engine of comprehensive development today, paving the way to new touristic key markets.”
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