The 4th Hospitality Industry Forum organised by the Sharjah Commerce and Tourism Development Authority (SCTDA) was held in Sharjah on the theme ‘Continuous Innovation,’ highlighting the robust expansion of the emirate’s tourism sector from 2016 to 2017. The session featured three sessions titled ‘Sharjah Hospitality Results,’ ‘Key to a Successful Travel’ and Tourism Innovation,’ a panel discussion on ‘A Stairway Towards Innovative Marketing’ and two workshops titled ‘Investment in Human Capabilities’ and ‘Destination Competitiveness in an Innovative World.’ Local hospitality sector revenues witnessed a remarkable 7.8 per cent increase during the first half of 2017 compared with the previous year, reaching AED 372 million as the emirate steadily positions itself as a destination of choice for tourists. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “Under the consistent guidance of H.H. Dr Shaikh Sultan bin Mohammad Al Qassimi, Ruler of Sharjah and Member of the UAE Supreme Council, the relentless efforts of Sharjah’s tourism sector have placed the emirate in the international tourism map and has brought success both at the regional and local levels by offering a world-class destination that represents the Arab cultural heritage as well as a family-friendly environment.”
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