Tag Archives: Dr. Martin Buck

The third ITB China successfully closed in Shanghai with around 17,000 attendees, a plus of 2,000 compared to last year. Buyers, trade visitors and exhibitors reported positive business results and experienced a unique gathering of the Chinese travel industry from May 15 to 17, 2019. The ITB China Conference, co-organised by TravelDaily China, has also maintained strong attendance figures of 4,000 in total, with positive feedback about the quality of speakers and insights generated from the sessions. In all, there were about 850 Chinese top buyers at the event. Their share significantly increased in terms of buyers coming from second and third-tier cities, running 40 per cent in total and proving the show’s acceptance in the Chinese travel market. Another highlight of the conference was the ITB China Startup Award taking place for the third time this year. This year SeeVov convinced the jury with its video based trip planning platform. First time exhibitor Italy was the official partner destination of ITB China 2019 and recorded a successful first attendance. It co-hosted the Opening Dinner one day prior to the show, attended among others by H.E. Sen. Gian Marco Centinaio, the Italian Minister of Agriculture, Food, Forestry Policies and Tourism, and Jane Sun, CEO of Ctrip or Feng Bin, Chairman of Utour. This year a broad range of 800 companies and organisations coming from 84 countries presented their products to the Chinese travel industry, reflecting ITB China has become more international and established itself as the not-to-miss event for the Chinese travel industry within three years only. “We have set out to build the show as the key knowledge platform in China by boosting even more content and innovations this year …

Messe Berlin, a leading trade fair and event organiser , has been awarded membership of World Tourism Alliance (WTA). With ITB China set to take place from May 15 to 17  in Shanghai, the partnership will help strengthen communication between the global and the Chinese travel industry. Sustainable tourism growth from China can be fostered through deep cooperation and support of WTA. “In this multi-layered world, WTA truly plays a unifying role in the drive for global cooperation and development in tourism. Its message of integration and cooperative dialogue has convinced us in the same way as leading tourism representatives, destinations and institutions around the world, said Dr Martin Buck, Senior Vice President, Travel & Logistics, Messe Berlin.” Liu Shijun, Secretary General, WTA, attended multiple events at ITB Berlin and met with David Axiotis, General Manager of ITB China and Dr Martin Buck to talk about possible initiatives and projects. “We are extremely honoured that Messe Berlin has joined WTA and confident that with its expertise and experience, we can build a more competitive and responsible tourism industry for the benefit of all,” said Liu Shijun.  

‘Building the bridge between East and West,’ an exclusive ITB China preview event with more than 60 journalists from China and 15 other countries concluded at the Jin Jiang Tower in Shanghai. Three months before the official opening of ITB China, the new marketplace for the Chinese travel industry, experienced industry professionals shared and discussed their point of view and insights on the Chinese travel industry. Among the distinguished speakers were Dr. Martin Buck, Senior VP Travel & Logistics/Messe Berlin, David Axiotis, General Manager/ITB China, Eduardo Santander, Executive Director/European Travel Commission, John Li, Vice President /Jin Jiang International Hotel Management Co.,Ltd, Mason Ma, General Manager All Region-based Tourism Strategic Marketing & Advertising Department/Ctrip, Frank Wu, General Manager of Overseas Sourcing Center / Tuniu, Tom Jenkins, CEO / ETOA – European Tour Operators Association and Charlie Li, CEO / TravelDaily China.