Tag Archives: Dr. Mario Hardy

Sojern announced its Co-Op Marketing Program designed to help Destination Marketing Organisation (DMOs) drive traveller demand in Asia Pacific, Middle East and Europe. The program, which first launched in North America in September 2019, is also expanding in scope. Marketers at DMOs and their partner organisations can now reach customers directly with multichannel digital advertising across video, display, native, Facebook and Instagram. The COVID-19 pandemic has had a massive impact on travel and tourism. This program enables collaboration on digital marketing campaigns between the DMOs, hotels and attractions, to support market recovery together. Early adopter, Linn Totland, Head of B2C Marketing, Fjord Norway, said, “As a DMO, we have been looking for a solution that would make us better equipped to measure the direct impact of destination marketing on the bottom line for the tourism businesses in our region. The tourism industry has been massively affected by Covid-19, and now, more than ever, we need to make sure that our marketing budget is spent wisely and is generating a positive ROAS.” Venessa Chen, Regional Consumer Marketing Manager, Asia at Tourism New Zealand, said, “What sets Sojern apart from other display channels is its strong remarketing capabilities to drive conversions. During tactical campaigns, Sojern effectively remarkets to our audience, pulls them down the purchase funnel and delivers the highest conversions for us and our airline partners.” “With the industry now seeing some early signs of recovery as some destinations gradually re-open travel both domestically and regionally, coordinated cooperation between all industry stakeholders is needed now more than ever in order to build a more resilient, responsible, and sustainable travel and tourism industry,” said Dr. Mario Hardy, CEO, Pacific Asia Travel Association …

Ras Al Khaimah Tourism Development Authority has announced hosting the PATA Annual Summit from May 15-18, 2020, organised by the Pacific Asia Travel Association (PATA). The four-day event will bring together international thought leaders, industry shapers and senior decision-makers who are professionally engaged with the Asia Pacific region. The summit embraces a global forum for enhancing the sustainable growth, value and quality of tourism and includes a one-day conference, the PATA Annual General Meeting and the PATA Youth Symposium that allows students and young tourism professionals an opportunity to engage with senior industry leaders. As part of the event programme, PATA in partnership with the World Tourism Organization (UNWTO) will also once again organise the UNWTO/PATA Leaders Debate which brings together senior executives from both the public and private sector to address thought-provoking issues currently affecting the industry. Dr Mario Hardy, CEO, PATA, said, “Ras Al Khaimah has committed to supporting cultural, natural heritage and environmental preservation across the Emirate, activities which are aligned with PATA’s mission in acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. That is why we are honoured to be working with RAKTDA in bringing together our public and private sector members and partners to discuss the challenges and issues faced by our industry.” Commenting on the announcement, Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority, said, “We look forward to hosting the PATA Annual Summit 2020 in Ras Al Khaimah and introducing the destination to key international industry leaders and delegates from the travel and hospitality sector in the Asia Pacific region. Strengthening the Emirate’s MiCE offer by showcasing our world class …

For the first time, Al Ain Region hosted the Pacific Asia Travel Association Adventure Travel and Responsible Tourism Conference and Mart 2018 (PATA ATRTCM), organised by the Department of Culture and Tourism–Abu Dhabi (DCT Abu Dhabi). A number of workshops and plenary sessions was hosted by industry experts and visionaries from across the globe. Key speakers including HE Sultan Al Mutawa Al Dhaheri, Executive Director, Tourism Sector, DCT Abu Dhabi; Dr. Mario Hardy, Chief Executive Officer, PATA, Thailand; Norie Quintos, Editor at Large, National Geographic Travel and Independent Communications Consultant, USA, explored the trends and dynamics of one of the fastest-growing tourism sectors. Themed on ‘Adventure in a New Era’, the event offered delegations from across the Asia Pacific region a unique opportunity to exchange knowledge and unlock the potential of the adventure tourism sector in the digital era. The conference was followed by a travel mart, in which participants interacted with adventure product buyers and sellers from across the world.