Tag Archives: Discover Europe Summit

The annual Discover Europe Travel Summit returns to Dubai, offering an immersive experience into the enchanting landscapes and diverse cultures of Austria, Germany and Switzerland. More than 100 partners from the three countries – representing states, cities, hotels, and tourist attractions – will be present, fostering connections and collaboration on 4th and 5th May in Dubai. This two-day event represents a pivotal opportunity for the European nations to showcase their unique attractions, forge strategic partnerships, and strengthen ties with GCC travel professionals. The Discover Europe Travel Summit serves as a vital prelude to Arabian Travel Market, the region’s largest travel exhibition, offering a dynamic platform for dialogue, collaboration, and knowledge exchange on key industry trends and emerging technologies. With an impressive agenda comprising more than 4,000 curated meetings and an attendance of at least 120 buyers in the culture and luxury travel sectors of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE, the summit is poised to facilitate fruitful discussions and unveil exciting opportunities for growth and collaboration within the tourism sector. Reflecting on the significance of the event, Yamina Sofo, Director of the Marketing & Sales Office at the German National Tourist Office (GNTO) GCC, commented, “We’re excited to showcase the innovative experiences Germany offers travellers from the GCC. From breathtaking mountain adventures to cutting-edge wellness retreats, Germany caters to the most discerning traveller.” “Germany is committed to sustainable travel practices, offering travellers from the GCC eco-friendly experiences while minimizing environmental impact. The Discover Europe Travel Summit allows us to showcase these initiatives and collaborate with partners to create extended itineraries that encourage travellers to stay longer and explore the rich diversity of our regions,” she added. Michael …

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